Product Manager - Lead to Value

Make a measurable and mission-critical impact.

Anova is connecting the industrial world for better. We monitor more than 2 million industrial assets across nearly 80 countries for regional and global customers — helping them optimize their business and reduce operating costs. Our patented Industrial IoT monitors, the cloud-native Anova Unify SaaS platform, and our integrated customer success programs work together as one solution — all enabled by leading-edge ML and AI.

Together, they give customers the insight they need to keep their own customers supplied with critical fluids and gases. Our scale is global; our service is local; and our culture is built on each of us owning our twenty square feet — pulling the business forward and delivering our share of the whole.

Anova is on journey to become an AI Native enterprise. It started with a multi-year initiative to modernize and accelerate its Lead-to-Value (L2V) chain — the five-stage journey (Lead-to-Opportunity, Opportunity-to-Order, Order-to-Ship, Ship-to-Install, Install-to-Value) that carries a customer from first contact through activation and billing. It's one of Anova's largest active strategic programs, spanning five work streams each targeting meaningful gains in sales velocity, operational efficiency, and customer time-to-value.

Today, each stage runs as its own initiative with its own business-side lead in Sales, Finance, or Operations — there is no single roadmap, backlog, or product owner tying the five stages together. That's this role.

The Lead-to-Value Product Manager takes end-to-end product ownership of the L2V program, turning five parallel, business-led initiatives — spanning our CRM, ERP, and billing platforms — into one coherent, sequenced, evidence-based roadmap. You'll partner closely with the business leads of all five stages, manage the dependency chain that connects their systems, and represent Lead-to-Value in front of executive program sponsors.

The Lead-to-Value program is a stepping stone to the Anova’s broader three-year Agentic AI Iniative to make Anova a Native AI enterprise — one where agentic AI and automation are designed into how core processes run, not added on afterward.

• Own the Lead-to-Value backlog end-to-end. Stand up and maintain the L2V product backlog and project workspace.
• Build the roadmap across all five stages, not inside any one of them. Sequence work across Lead-to-Opportunity, Opportunity-to-Order, Order-to-Ship, Ship-to-Install, and Install-to-Value based on real dependencies — in partnership with each stage's existing business owner, without duplicating their day-to-day ownership of requirements, delivery, or adoption within that stage.
• Run cross-workstream discovery and synthesis. Meet regularly with the leads of all five stages — Lead-to-Opportunity (demand generation), Opportunity-to-Order (Salesforce), Order-to-Ship (ERP), Ship-to-Install (field operations), and Install-to-Value (billing) — to build and continuously validate the dependency map between them.
• Own the connective tissue between stages. Write business cases for make vs buy decisions and specs for the dependencies and integration points that sit between work streams — shared data, handoffs, sequencing — partnering with our CRM and ERP implementation partners and Anova's data and analytics team to turn them into buildable, sequenced work.
• Own the metrics layer. Define and instrument adoption and outcome metrics for each stage in partnership with our analytics team, so funnel velocity, billing accuracy, and installation velocity are measured consistently rather than assembled by hand for each update.
• Manage the shared dependency chain. Pricebook consolidation, account data quality,…