Field Marketing & Community Engagement Manager - Bloomfield

The Manager Field Marketing is responsible for driving brand awareness and student recruitment through highly impactful and engaging community-focused event demonstrations around the local community including but not limited to, local high school presentations, campus events, industry-related events with employers, and community activations, such as car shows and festivals. This role is also responsible for building and maintaining strategic partnerships with local employers, educational providers, and industry leaders, further helping to enhance the school's presence and influence within the community.

Pay Range: $75,000 - $85,000

Location:

Hybrid - Bloomfield, NJ

What We Offer:

- Tuition Waiver:
Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
- Paid Time Off:
Competitive paid time off programs for employees (Vacation, Sick, Flexible)- Retirement Matching: 50% match on the first 6% of your contributions after 90 days
- Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
- Competitive Insurance:
Health, vision, and dental coverage for you and your dependents
- Pet Insurance:
Competitive coverage for your furry family members through ASPCA
- Health Plan Enrollment:
Eligibility starts first of the month following completing one full month of employment

• Schedule, coordinate and serve as representative for recruitment events, including career fairs,
  community festivals, dealership receptions, and campus open houses to include transporting
  company truck and trailer to events and setting up demonstrations
• Drive enrollment growth by identifying and engaging prospective students through events that
  deliver high-value leads, driving strong inquiry-to-start conversion rates
• Optimize event ROI by developing and executing local event strategies that generate the highest
  return on investment, including high school STEM demonstrations, employer-sponsored
  showcases, and campus-hosted experiences
• Build and leverage strategic partnerships by establishing strong relationships with industry
  partners, local employers, and high school staff to increase brand presence and student referrals
• Enhance event performance metrics through tracking and analyzing event success, measuring
  the impact on student inquiries, enrollments, and starts
• Collaborate with regional leaders to optimize strategies based on data insights
• Innovate and expand recruitment strategies by developing and testing new event formats and
  promotional tactics to continually improve student engagement and interest
• Deliver engaging presentations to include live demonstrations at high schools, community events
  and employer partner activations
• Establish strong relationships with industry partners, local employers, and high schools to
  increase brand presence and student referrals
• Safely operate a large company vehicle and tow a company trailer to and from events. Trailers may transport vehicles, demonstration equipment, event materials, and other company property.
• Perform hands-on event setup and breakdown, including loading, unloading, transporting, assembling, and positioning event materials, equipment, displays, and demonstration items.
• Deliver engaging presentations and live demonstrations at high schools, community events, industry events, and employer-partner activations.
• Ensure company vehicles, trailers, equipment, and event materials are safely secured, transported, maintained, and stored in accordance with company procedures and applicable safety requirements.
• Other duties as assigned

• Bachelor's degree in marketing, communications, or event management (preferred)
• Minimum of three…