BSD Public Information Officer

BSD Public Information Officer

Bloomfield NM Administration - Bloomfield, New Mexico Open in Google Maps

This job is also posted in Bloomfield NM

Job : 5936459
Final date to receive applications: Posted until filled
Posted: Sep 22, 2026 5:00 AM (UTC)

Starting Date: To Be Determined

BSD Public Information Officer

Job Description

Position: Public Information Officer

Supervisor: Superintendent

Office

Location:

Assigned location

Position Summary

The Public Information Officer (PIO) serves as the official spokesperson and media contact for Bloomfield Schools and is responsible for developing, implementing, and managing a comprehensive communications, public relations, and public records program. The position promotes the district’s mission, programs, achievements, and activities to students, families, staff, media, and the broader community while ensuring timely and appropriate responses to public information requests in accordance with the New Mexico Inspection of Public Records Act (IPRA) and applicable laws and district procedures.

The PIO/IPRA Coordinator plays a critical role in shaping and maintaining the district’s public image across traditional media, digital platforms, and community outreach while coordinating the receipt, processing, tracking, and timely response to IPRA requests and working with district departments and legal counsel as appropriate to ensure compliance.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Media Relations

• Serves as the primary media contact for Bloomfield Schools; responds promptly and accurately to all media inquiries regarding district programs, events, and issues.
• Coordinates and facilitates media interviews with district administrators, faculty, staff, and students; provides coaching and preparation support to ensure effective communication.
• Composes, edits, and distributes press releases, media advisories, and public service announcements covering BSD programs, initiatives, and events.
• Monitors local, regional, and national news coverage relevant to the district; prepares media summaries and reports for district leadership.
• Develops and maintains positive working relationships with journalists, reporters, and media outlets.
• Manages crisis communications in coordination with district leadership; develops and maintains the district’s crisis communication plan.

Digital & Social Media

• Manages and maintains the district’s official website; ensures content is current, accurate, accessible, and aligned with district branding standards.
• Trains and supports school principals or their designees in maintaining and updating school-level webpages.
• Develops and executes a strategic social media plan across platforms including Facebook, Instagram, X (formerly Twitter), You Tube, and emerging channels.
• Creates, schedules, and publishes engaging multimedia content (photos, videos, Reels, graphics) to grow audience reach and community engagement.
• Monitors social media channels for comments, questions, and community feedback; responds appropriately and escalates concerns as needed.
• Maintains and updates the district’s web calendar with current school events, activities, and deadlines.
• Tracks and analyzes website and social media analytics to measure campaign effectiveness and guide content strategy.

Content Creation & Graphic Design

• Writes, edits, and produces content for district newsletters, the Superintendent’s communications, brochures, flyers, advertisements, and other publications.
• Designs and produces professional-quality print and digital materials including posters, event programs, banners, and marketing collateral using graphic design software (e.g., Adobe Creative Suite, Canva).
• Photographs and/or coordinates photography and videography at district events, programs,…