Product Marketing Manager

About Us

Procurement Partners builds easy-to-use software that lets healthcare organizations automate their purchasing, inventory management, invoicing, and payments processes. We help thousands of facilities and their staff reduce their expenses and time spent procuring items so they can direct more time and effort toward caring for their patients and residents. Procurement Partners now includes both OnCare & Hybrent product lines, and we are the fastest-growing procure-to-pay software company in healthcare.

If you have a passion for technology, enjoy providing value to customers, and are looking for a company that will help you develop your career, we want to talk to you!

• Strategic Messaging & Technical Translation
• Value Proposition Creation:
  Translate complex product technical specifications and backend feature updates into clear, high-impact business outcomes and commercial value propositions.
• Core Assets & Data Sheets:
  Author and coordinate the design of external, customer-facing technical Product Data Sheets that clearly articulate product capabilities, compliance, and architectural value.
• Marketing Alignment:
  Provide the foundational product launch messaging, positioning frameworks, and value levers to be consumed and scaled by the corporate marketing team for external campaigns.
• Sales Enablement & Competitive Intelligence
• Competitive Battlecards:
  Research, build, and continuously update tactical competitive battle cards and playbooks that equip the Sales organization to effectively displace key S2P competitors.
• Sales & Commercial Training:
  Partner closely with Product Management to design, build, and deliver continuous training programs for Sales, Account Management, and Business Development teams on new features, modules, and market positioning.
• Product Launch, Release Management & GTM
• Cross-Functional GTM Readiness:
  Lead the cross-functional Go-To-Market (GTM) launch readiness process, driving alignment and accountability across Product, Engineering, Customer Success, and Support teams ahead of every release.
• Value-Driven Release Notes:
  Own the authoring of customer-facing release notes, transforming them from dry, technical engineering logs into engaging communications that highlight continuous customer value.
• Product Adoption, Analytics & Internal Visibility
• Post-Launch Adoption Tracking:
  Collaborate with Product Managers to analyze post-launch usage data, identifying adoption friction points and executing targeted enablement or marketing campaigns to drive lagging feature usage.
• Product Analytics:
  Comfortably navigate product analytics platforms (specifically Pendo) to monitor user behavior, track feature adoption metrics, and inform GTM strategies.
• Internal Product Hub Management:
  Act as the single owner for updating and maintaining the Product Management internal wiki/intranet site, ensuring company-wide visibility into product roadmaps, release schedules, and enablement collateral.

• Domain Expertise:
  Preferred proven product marketing experience within Source-to-Pay (S2P), procurement, or spend management software domains.
• Industry Knowledge:
  Preferred strong familiarity with the Healthcare vertical, understanding its unique operational challenges, compliance landscapes, and purchasing complexities.
• SaaS Background: 3-5+ years of experience in a fast-paced B2B SaaS environment, with a clear track record of launching technical products and features.
• Technical Aptitude:
  Exceptional ability to comprehend highly complex backend technical concepts and architectures, with a natural talent for translating them into clear, jargon-free business value for non-technical audiences.
• Analytical
  
  Skills:
  
  Hands-on experience navigating product adoption and analytics tools, with specific proficiency in Pendo (or closely equivalent platforms like Gainsight, Mixpanel, or Amplitude).
• Cross-Functional Leadership:
  Demonstrated success leading cross-functional readiness initiatives, controlling project timelines, and managing stakeholders across Engineering, Support, Sales, and Executive leadership.
• Content Excellence:
  Superior written and verbal communication skills, with a portfolio that…