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Marketing Technology & Analytics Consultant
Job in
Bloomington, McLean County, Illinois, 61791, USA
Listed on 2026-08-15
Listing for:
Ibm's Watson
Full Time
position Listed on 2026-08-15
Job specializations:
-
IT/Tech
Data Analyst, Digital Marketing -
Marketing / Advertising / PR
Digital Marketing
Job Description & How to Apply Below
Description—
Are you an analytics aficionado? Can you turn data into ROI, PDQ? Is Mar Tech Stack Management stacked forever in your favor? Then maybe you’re the technically-minded, client-focused Marketing Technology & Analytics Consultant we need. Our ideal candidate will report to the Director of Strategy & Insights, and partner closely with our media, strategy and creative teams to analyze brand, marketing and business performance.All while helping clients transform fragmented data into actionable intelligence. Whew!
But wait—there’s more! This role combines analytics, marketing technology, business intelligence, and consulting. Working directly with clients to audit marketing technology ecosystems and architect measurement solutions. Unifying data into DOMO. And, building executive dashboards and client-facing applications that help organizations make better decisions, faster. If this sounds like you? Then, hey: get ahold of us.
Description—
Are you an analytics aficionado? Can you turn data into ROI, PDQ? Is Mar Tech Stack Management stacked forever in your favor? Then maybe you’re the technically-minded, client-focused Marketing Technology & Analytics Consultant we need. Our ideal candidate will report to the Director of Strategy & Insights, and partner closely with our media, strategy and creative teams to analyze brand, marketing and business performance.All while helping clients transform fragmented data into actionable intelligence. Whew!
But wait—there’s more! This role combines analytics, marketing technology, business intelligence, and consulting. Working directly with clients to audit marketing technology ecosystems and architect measurement solutions. Unifying data into DOMO. And, building executive dashboards and client-facing applications that help organizations make better decisions, faster. If this sounds like you? Then, hey: get ahold of us.
Responsibilities
- Serve as a trusted advisor for analytics, marketing measurement, and business intelligence.
- Lead client discovery workshops to understand business goals, marketing objectives, reporting needs, and technical environments.
- Audit client marketing technology stacks, websites, analytics implementations, CRM integrations, and reporting infrastructure.
- Evaluate tracking, attribution, data quality, and measurement maturity, recommending improvements based on industry best practices.
- Develop implementation roadmaps and present strategic recommendations to client stakeholders.
- Design and build executive dashboards and client-facing applications in DOMO.
- Unify marketing, CRM, website, media, sales, and operational data into centralized reporting environments.
- Analyze brand, marketing, campaign, and business performance to identify trends, opportunities, and actionable insights.
- Partner with media, strategy, and creative teams to measure campaign effectiveness and optimize marketing investments.
- Translate complex datasets into compelling stories and recommendations that drive business decisions.
- Implement and maintain Google Tag Manager, Google Analytics 4, marketing pixels, conversion tracking, and event measurement.
- Design and manage data layers, events, triggers, variables, and UTM governance.
- Configure lead attribution and campaign measurement across paid media platforms.
- Partner with developers to implement tracking, forms, and integrations that capture valuable customer and business data.
- Validate tracking implementations and troubleshoot data quality issues across marketing platforms.
- 5+ years of experience in analytics, business intelligence, marketing technology, or digital marketing analytics.
- Experience working directly with clients in an agency or consulting environment.
- Strong analytical thinking, problem-solving, communication, and project management skills.
- Ability to manage multiple client engagements and technical implementation projects simultaneously.
- Comfortable presenting technical concepts and strategic recommendations to executive audiences.
- Business Intelligence: DOMO preferred;
Power BI, Tableau, or Looker. - Analytics:
Google Analytics 4 (GA4). - Advertising Platforms:
…
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