Digital Engagement Team Lead

• Deliver and optimize U.S. Bank marketing personalization campaigns across the public website, secure online banking portal, and mobile app
• Coach and mentor a small team of business line-dedicated Engagement Managers
• Personally oversee marketing operations for one of the bank’s key business lines
• Improve campaign planning, intake, tactics, execution, timing, and reporting
• Translate business strategy into successful digital marketing tactics
• Liaise between business line executives, marketing leaders, and marketing technology delivery teams
• Engage senior decision-makers and drive consensus around innovation opportunities
• Advance creative capabilities, analytics-driven experimentation and automation, and AI-powered personalization strategies
• Lead enterprise-scale digital or marketing transformation initiatives
• Evaluate digital sales funnels and improve performance through conversion and abandonment analysis, benchmarking, and user research
• Coach and develop a high-performing team
• Delegate and manage multiple projects and assignments on time and on budget

Requirements

• Bachelor’s degree or equivalent work experience
• 10 or more years of experience in marketing, communications, digital engagement, customer experience, or related fields
• Five or more years of leadership experience
• Demonstrated success leading enterprise-scale strategies
• Experience influencing senior leaders and driving measurable business outcomes
• Experience managing complex cross-functional initiatives
• Prior leadership of digital or marketing transformation initiatives involving complex client engagement and/or stakeholder management
• Exceptional program management skills, preferably in an agile environment
• Deep understanding of the end-to-end digital marketing campaign process, including strategy, project intake, content development, creative and compliance reviews, testing, release, results measurement, and optimization
• Intimate knowledge of paid digital advertising formats, including programmatic and social, development processes, and optimization methods
• Significant experience with mar tech or ad tech ecosystems
• Experience with Adobe marketing platforms such as Journey Optimizer, Offer Decisioning, or Target preferred
• Expertise evaluating digital sales funnels through conversion and abandonment analysis, benchmarking, and user research
• Track record of coaching a high-performing team
• Strong organizational, interpersonal, and team-building skills
• Excellent verbal, written, and presentation skills
• Agility in thinking and delivery, with ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Ability to delegate and manage multiple projects and assignments on time and on budget
• Proficiency in Jira, Adobe Workfront, Confluence, Mural, and Office 365 solutions
• MBA or equivalent markers of high achievement are a plus
• Applicants must be able to comply with U.S. Bank policies and procedures, including the Code of Ethics and Business Conduct and workplace conduct and safety policies

Core Competencies

Demonstrates expertise in leading enterprise-scale digital marketing transformation initiatives, with a strong focus on campaign strategy, execution, and optimization. Proven ability to coach and develop high-performing teams while managing complex cross-functional projects and driving measurable business outcomes.

Highest-signal resume keywords

• Digital Marketing Strategy
• Enterprise-Scale Transformation
• Program Management
• Team Leadership
• Adobe Marketing Platforms

ATS Optimization Keywords

Hard Skills

• Digital Engagement
• Campaign Optimization
• Conversion Analysis
• Stakeholder Management
• Agile Methodologies
• Paid Digital Advertising
• Content Development
• Results Measurement
• User Research
• Marketing Analytics

Soft Skills

• Coaching
• Interpersonal Skills
• Organizational Skills
• Decision-Making
• Problem-Solving

Certifications & Qualifications

• Bachelor's Degree
• MBA

Industry Keywords

• Marketing Personalization
• Customer Experience
• Engagement Managers
• Digital Sales Funnels
• Mar Tech Ecosystem

Tools & Technologies

• Jira
• Adobe Workfront
• Confluence
• Mural
• Office 365