Marketing & Business Development Manager - Fuels - GROWMARK, Inc Bloomington, IL

Salary Range

SALARY RANGE: $ - $

GROWMARK is an agricultural cooperative serving almost 400,000 customers across North America, providing agronomy, energy, facility engineering and construction, and logistics products and services, as well as grain marketing and risk management services. Headquartered in Bloomington, Illinois, GROWMARK owns the FS trademark, which is used by its member cooperatives. GROWMARK also owns and operates SEEDWAY, the largest full-line seed company in the United States.

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Responsible for management of the marketing, market analysis, business development and technical support of fuel, fuel additives, DEF, and energy equipment. Accountable for the development and implementation of training, support and marketing programs for products assigned.

Supervises the Fuel Additives Account Managers and Services team. Provides leadership to the Energy Sales and Market Development teams.

• Achieve budgeted growth and profitability.
• Develops and articulates marketing plans for assigned products to achieve the Energy Division sales and profit objectives.
• Provide direction and leadership for the marketing and growth of branded products and programs such as Dieselex Gold, Cetane Express, and other proprietary brands.
• Ensures member training programs, decision aid tools and recommendations focus on best practices and coordinates focused training and technical support for the System.
• Assists sales teams with the implementation of business development strategies to maximize the growth of assigned products.
• Oversees additive equipment programs including approval of capital expenditures as well as monitoring, reporting on financial performance of those investments in accordance with Energy Division objectives.
• Develops and administers the implementation of marketing and sales incentive programs for assigned products and communicates these programs to Energy Division Marketing staff, Region staff, and member cooperatives.
• Provides leadership to the development and selection of appropriate product lines, approves product specifications, establishes service and quality standards, directs quality control, monitors performance, and recommends product additions and deletions.
• Leads and conducts technical and sales training for assigned products.
• Provides leadership for the pricing, inventory management and distribution for assigned products.
• Provides leadership and supervision of the management of technology for assigned product areas including: additive injectors and tank monitors.
• Develops and implements growth strategies in all geographies to increase sales of refined and renewable fuels and DEF for the GROWMARK system.
• Responsible to maintain industry contacts to keep current on the latest trends, developments, and marketing methods, including the National Biodiesel Board, Renewable Fuels Association, National and State corn and soybean associations and State Petroleum Marketer Associations.
• Manages the development of advertising with the Energy Marketing Strategist to achieve marketing and merchandising program objectives.
• Coordinates communication programs and materials with the Energy division sales teams.
• Develop annual sales and expense budgets for assigned products.

• Follows GROWMARK's Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply.
• Responsible for encouraging, supporting, and promoting innovative practices, ideas, and technologies within the team.
• Performs all other duties as assigned.

• Normally requires a Bachelor's degree in marketing or other business related discipline and at least 6 years of sales/marketing experience to demonstrate the ability to generate profitable sales in the assigned territory.
• Demonstrates essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development.
• Must have and maintain a valid driver's license and satisfactory driving record.
• Understanding and experience with energy-related products…