Senior Brand Manager - Thinx

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

The Senior Brand Manager is responsible for shaping the future of the Thinx® brand in North America and is well-suited for an experienced brand marketer who thrives in a fast-paced, collaborative environment and is motivated by building purpose-led brands with cultural relevance and impact. This role is accountable for driving business strategy, brand plans and delivery of business objectives, including sustained, organic growth grounded in deep consumer understanding.

The Senior Brand Manager must have proven experience being able to inspire and galvanize an organization around the brand vision and strategies that bring innovative thinking, new products, and commercial programs to life in the marketplace.

The Senior Brand Manager reports to the Vice President / General Manager for Feminine Care® and provides direction to the Brand Manager and Senior Associate Brand Manager; while also leading and influencing cross-functional partners in a matrix organization to include Creative, Media, Sales, Insights & Analytics, R&D, Product Supply, and Agency partners.

• Shape the future of the Thinx® brand in North America, developing bold and actionable plans to build the brand and grow the business
• Drive delivery of business objectives including net sales, operating profit, gross margin & market share
• Lead development of Strategic Business Plan, Annual Business Planning and Annual Operating Plans.
• Develop innovation pipeline and lead commercialization of new products in partnership with cross-functional team
• Be a trusted partner - solicit feedback from cross-functional teams and adjust plans to deliver the strongest performance.
• Drive prioritization of resources (people, budget, capital) and keep team focused on core objectives.
• Deliver excellence in execution by managing and clearly communicating a commercial program plan tied to annual and strategic business plans.
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that drive top and bottom line business results.
• Lead consumption and shipment forecasting for brand;
  Understand risk and opportunities to deliver P&L goals and drive continuous improvement or gap closure efforts to ensure financial objectives are met
• Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies).

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and…