Sr Marketing Business Partner

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Sr Marketing Business Partner  ####

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#### Career Type:  #### Job Type:Full Time  #### Minimum Years Experience

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|  |This position offers a hybrid work option up to 50% remote and is based out of the Bloomington, IL office.
** The contributions you will make:
** This position serves as an internal consultant and key advisor to department leaders and team members for their marketing needs with the goal of aligning marketing needs with achieving business unit objectives. The incumbent creates integrated, innovative, and creative marketing solutions that support the organization and business unit success. Provides support for ongoing, quarterly and annual marketing planning for departments and the organization.

Serves as a resource to the organization in researching, recommending, developing, and implementing various best practices in creative and strategic marketing. Stays in tune with marketing best practices and continually works with key stakeholders to recommend marketing practices that move the business forward. Collaborates with the marketing team and other key stakeholders to execute creative development and ensure adherence to the organization's brand strategy through creative design and marketing campaigns that focus on products and services.

Partners with external marketing agency to increase brand awareness and loyalty through an effective brand strategy and to produce product and service campaigns that support the business units.
** A typical day:
** Relationship Management Planning Marketing  Execution
* Manages, creates, and implements customer-facing direct marketing and advertising tactics to promote product/service campaigns across direct mail, email, targeted paid and social, print, and events.
* Creates, executes, and oversees campaign deliverables to ensure effective promotion, while partnering with other marketing team members and agency partners. Continually monitors, analyzes, and adjusts campaigns to maximize business results.
* Participates in analyzing post-campaign metrics, reports on findings, and provides suggestions for future enhancements and tweaking tactics to most effectively support the business goals. Applies key learnings for wider team trainings and helps define campaign benchmarks.
* Leads the efforts to create and update collateral from scratch or source materials to support the brand and products/services.
** The skills and experience we prefer you have:
*** Bachelor's degree in business administration, graphic design, marketing, communications, or related field; or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
* Minimum of 7 years of marketing, communications, advertising, graphic design, project management or other applicable experience. Experience in the financial industry, preferred.
* Strong listening, written, and verbal communication skills, with the ability to communicate at all levels of the organization.
* Advanced knowledge of marketing and advertising concepts, including product positioning and promotion.
* Deep understanding of direct marketing fundamentals spanning direct mail, email, digital and social, print, and events.
* Advanced knowledge of the financial industry and competitors' products.
* Strong problem-solving, decision-making,…