Associate Director, Trade Strategy & Marketing – Neuroscience, US Specialty, Eye Care Retail

Company Description

About Abb Vie. Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

Trade Strategy and Marketing at Abb Vie has evolved significantly from an operations and tactic-focused responsibility for select specialty products, to one requiring the development of complex distribution and pharmacy strategies spanning all specialty and retail products across the Abb Vie portfolio.

A key driver of this evolution has been the changing stakeholder needs in the specialty pharmacy space. Here, Abb Vie has a significant foothold of high-value specialty brands including Immunology, Botox, and Parkinson’s therapies. Most of these medications are used to treat complex, chronic conditions, and often require special storage and handling or administration, and typically need significant coordination with payers and providers to create access.

In many cases, these medications also benefit from dedicated patient education, monitoring, and management services provided by specialty partners. In retail we see the pressures and dynamics of higher cost and payer-managed medications in Migraine, Psychiatry and Eye Care.

Given these expectations, pharmacies in the healthcare ecosystem are quickly shifting to innovate new technologies, services, and models that will transform the future of medication access and dispense. Many pharmacies are just beginning to embrace this evolution as they seek to reinvent themselves to meet the changing needs of payers, providers and patients. The Associate Director, Trade Strategy and Marketing – Retail will play an important role in partnering with key pharmacy and channel stakeholders to optimize and enhance stakeholder experience and access to Abb Vie products across a robust portfolio of Neuroscience, US Specialty, and Eye Care.

Patient needs are also transforming as their expectations of experience at pharmacy is being influenced by information and technology growth. Whether it be a focus on convenience, digital capabilities, or higher-touch clinical support models, these growing patient demands are putting pressure on manufacturers such as Abb Vie to define our future specialty and retail pharmacy value propositions and identify stakeholders in the channel to partner with to grow alongside this complex environment.

The Associate Director, Trade Strategy and Marketing – Retail is responsible for leading the identification and assessment of business opportunities in the fast-evolving channel space by developing and implementing initiatives to partner with pharmacy and wholesaler stakeholders in support of patient onboarding and adherence to Abb Vie products. This role will support a combination of products across the portfolio, such as Neuroscience, Rx Eye Care, US Specialty and new product launches, and requires a strong understanding of brand strategy and a willingness to partner cross-functionally (both internally and externally).

With a strategic mind and an eye towards innovation, the Associate Director of Trade Strategy and Marketing will need to be well equipped with pharmacy and distribution channel knowledge to effectively navigate trade complexities and challenges as an advisor and consultant to the Integrated Brand Teams (IBTs) they support.

• Lead the development and implementation of brand-specific Trade strategies with specialty and/or retail pharmacies to ensure medication access and enhance the overall patient experience
• Identify new, strategic channel partners and programs that will support our vision to innovate and meet evolving patient needs in the pharmacy channel
• Execute launch excellence in the Trade channel by serving as a key contributor to the launch planning process and…