Media Trading Manager – Beauty Care

Responsibilities

• Be responsible for social and programmatic tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social and programmatic media channels.
• Monitor campaign pacing and manage delivery and performance in line with Brand KPIs, goals, and objectives making ongoing campaign optimization recommendations.
• Measure impact of campaigns using quantitative and qualitative metrics.
• Share pacing and performance updates and resulting recommendations with the team on a weekly basis.
• Present campaign recaps and insights to strategic planners and brand teams.
• Fully understand the category media model and media plans and the role of Social & Programmatic campaigns within those.
• Learn and contribute to the category’s overarching digital strategy.
• Work with category media team and agencies to ensure buys are input properly into Prisma and other tools and trafficking is completed accurately.
• QA campaigns and flag any issues.
• Keep regular and detailed optimization notes and campaign insights – identify opportunities for cross-tactic optimization (shifts).
• Maintain partner relationships, keep up to date on platform updates, bugs, trainings and raise issues or areas of opportunity for improvement within Social & Programmatic capabilities.
• Collaborate on planning, strategy and capabilities with the full media team.
• Work with the team on experiments to continuously improve and evolve digital media approach.
• Be a Social & Programmatic media expert and thought leader for the team.
• Understand latest developments in digital media from meeting with suppliers, industry news, etc.
• Understand and implement data strategy for targeting in partnership with the team.
• Keep up to date on targeting capabilities and available data.
• Troubleshoot platform, campaign, and Ad Ops issues and solve technical blockers.
• Work with A&I and rest of the media team to develop dashboards and reporting capabilities.
• Train other team members in various parts of campaign strategy, management and analytics.

• Bachelor’s Degree.
• 4-5+ years experiences as a social and programmatic trader.
• Experience building and optimizing campaigns using Meta, Tik Tok, Pinterest, Snapchat, You Tube, The Trade Desk.
• Prefer experience with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces.
• Strong math and analytical skills.
• Foundational marketing acumen.
• Advanced computer skills (MS Word, Excel, PowerPoint at minimum).
• Ability to learn server-based software and tools.
• Strong interest in and familiarity with full media planning and activation process.
• Ability to work both independently and collaboratively.
• Passion for media and specifically media buying as a trader.