More jobs:
Manager, Market Research
Job in
Bloomington, McLean County, Illinois, 61791, USA
Listed on 2026-07-13
Listing for:
Jobtailor
Full Time
position Listed on 2026-07-13
Job specializations:
-
Marketing / Advertising / PR
Market Research, Marketing Strategy
Job Description & How to Apply Below
- Translate complex business needs into clear and actionable research objectives
- Provide ongoing research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions
- Lead research design, execution and delivery of insights utilizing a variety of brand measurement sources
- Effectively work with and manage third‑party research partners
- Leverage data and insights across a variety of primary, secondary and syndicated sources
- Partner with marketing leads to develop an annual brand strategy, advertising, and media learning agenda
- Present brand and marketing insights to internal partners, peers and senior leaders
- Update your knowledge of evidence‑based marketing to inform and influence your team’s work as applicable
- Bachelor’s Degree or Military experience
- At least 5 years of experience in a market research role
- Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology (preferred)
- Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field) (preferred)
- Experience leading brand health and communications tracking research (preferred)
- Experience leading creative and media effectiveness research (preferred)
- Experience with B2B and international research (preferred)
- Experience in Employer Brand research (preferred)
- 3+ years experience in a market research role on the client side (preferred)
- 2+ years of experience at a Fortune 500 company or a company well‑known for the marketing and market research disciplines (preferred)
- 2+ years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools (preferred)
- 2+ years experience in a marketing strategy role (preferred)
- 1+ year of experience managing advertising campaigns for Fortune 500 brands (preferred)
- Familiarity with technologists and technology subject matter (preferred)
- market research
- brand health research
- communications tracking research
- creative effectiveness research
- media effectiveness research
- B2B research
- international research
- Employer Brand research
- analytical tools
- evidence‑based marketing
- consultation
- leadership
- communication
- collaboration
- presentation skills
- Bachelor’s Degree
- MBA
- MS in business
- MS in marketing research
- MS in consumer psychology
- MS in management consulting
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