Search Engine Marketing Manager

Responsibilities

• Own end-to-end paid search and intent-based strategy across Google Ads, Microsoft Advertising, Linked In, and other paid channels
• Build, launch, and optimize campaigns across search, shopping, Performance Max, and Linked In paid programs
• Manage keyword strategy, audience targeting, account structure, bidding, and budget allocation
• Develop and test ad copy, creatives, and messaging aligned to B2B personas and product value propositions
• Own product feed optimization for shopping campaigns
• Partner with ecommerce and UX teams to optimize landing pages and onsite conversion, including checkout and product detail pages
• Drive lead generation and transactional performance
• Monitor and optimize KPIs including CPL, ROAS, CAC, pipeline contribution, and revenue
• Leverage audience targeting, remarketing, and account-based strategies
• Analyze performance data and provide actionable recommendations
• Ensure accurate tracking and attribution across advertising platforms and CRM systems
• Collaborate with sales, marketing, ecommerce, and data/engineering teams
• Test and scale new channels, bid strategies, and audience segments
• Manage agency or vendor relationships as needed
• Provide regular reporting and executive-ready insights

• Bachelor’s degree in marketing, Business, Analytics, Computer Science, or related field required
• 5-8+ years of hands-on experience in paid search / performance marketing within B2B and/or ecommerce environments
• Proven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and Linked In
• Experience driving lead generation and ecommerce outcomes including revenue, conversion rate, and AOV
• Experience integrating media performance with CRM platforms such as Hub Spot or Salesforce
• Advanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targeting
• Ability to manipulate and analyze large datasets;
  Excel and SQL preferred
• Understanding of attribution modeling, incrementality testing, and full-funnel performance measurement
• Hands-on experience with tracking frameworks, tagging, data pipelines, conversion tracking, pixels, offline conversions, and APIs
• Proficiency in Google Analytics (GA4), including event-based tracking, funnel analysis, and audience segmentation
• Ecommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimization
• Experience connecting media performance to CPL, CAC, ROAS, pipeline, and revenue
• Experience with A/B testing, experimentation frameworks, and continuous optimization methodologies
• Understanding of B2B buying behavior, long sales cycles, and account-based marketing strategies
• Excellent problem-solving skills with data-driven decision making
• Effective cross-functional collaboration with marketing, sales, ecommerce, and data/engineering teams

Demonstrates expertise in paid search and performance marketing, with a strong focus on Google Ads, Microsoft Advertising, and Linked In. Proficient in driving lead generation and optimizing ecommerce outcomes through data analysis and cross-functional collaboration.

• Paid Search Strategy
• Google Ads Management
• Ecommerce Optimization
• Data Analysis and Reporting
• Audience Targeting

• SEM Strategy
• Keyword Architecture
• Bidding Algorithms
• Conversion Rate Optimization
• A/B Testing
• Attribution Modeling
• Data Manipulation
• Excel
• SQL
• Google Analytics (GA4)

• Problem-Solving
• Cross-Functional Collaboration

• B2B Marketing
• Lead Generation
• Performance Marketing
• Ecommerce
• Account-Based Marketing

• Hub Spot
• Salesforce
• Microsoft Advertising
• Linked In Ads
• Tracking Frameworks