Associate Director, Social Media

• Develop and own Braven’s social media strategy across Instagram, Linked In, Tik Tok, X/Twitter, and emerging platforms, setting goals, KPIs, and a content calendar aligned to organizational priorities
• Partner with regional teams to align local social efforts with national brand standards, providing guidelines, templates, and real-time feedback to ensure consistency across all Braven markets
• Monitor platform trends, algorithm changes, and cultural moments to keep Braven’s presence timely, relevant, and audience-first
• Manage and grow all Braven social accounts with a consistent brand voice that reflects the energy and ambition of our Fellow community
• Produce high-quality, platform-native content, including short-form video, graphics, reels, carousels, and copy, that brings Fellow stories and program impact to life
• Partner with central and regional teams to surface compelling narratives and translate them into engaging social content
• Maintain a content library of evergreen assets, testimonials, and multimedia resources for cross-channel use.
• Work with the Associate, Communications and Marketing to ensure we’re helping to amplify the incredible stories of our higher ed partners
• Foster authentic engagement by actively responding to comments, DMs, and mentions and building relationships with followers and partners
• Identify and cultivate relationships with student ambassadors, Fellows, and aligned influencers who can amplify Braven’s reach organically
• Track and report on social media performance metrics (e.g., reach, engagement, follower growth, and conversion) and use data to iterate on strategy
• Present regular insights and recommendations to leadership, translating analytics into clear opportunities for growth.
• Other duties as assigned.

• Bachelor’s degree or equivalent practical experience
• 5+ years of experience managing social media for an organization, brand, or cause, including hands-on content creation and channel strategy
• Demonstrated ability to produce short-form video and visual content (experience with tools such as Cap Cut, Canva, Adobe suite, or equivalent)
• Proven track record of growing social audiences and driving measurable engagement
• ** Preferred Qualifications **
• Experience in the nonprofit, higher education, or social impact sector
• Familiarity with social media management platforms (e.g., Sprout Social, Hootsuite, Later) and analytics tools
• Experience with paid social advertising and boosting content strategy
• Strong copywriting skills with the ability to adapt voice and tone across platforms and audiences
• Comfort working in a fast-paced, startup-like environment with a lean team and high ownership
• Ability to take initiative, self‑direct projects from concept to completion, and embrace ambiguity, embodying Braven’s value of Embrace the Journey
• Demonstrated commitment to building strong and welcoming cultures that help to develop others.
• Exemplification of Braven’s core values.
• Experience that has informed your belief in Braven’s mission and has prepared you to work with, or for, Braven’s student Fellow population.

Expertise in developing and executing social media strategies across multiple platforms, with a strong focus on content creation, audience engagement, and performance analytics. Proven ability to foster relationships and collaborate with diverse teams to amplify brand presence and drive measurable impact.

• Social Media Strategy Development
• Content Creation and Management
• Audience Engagement and Growth
• Performance Metrics Tracking
• Copywriting and Brand Voice Adaptation

• Short-Form Video Production
• Visual Content Creation
• Social Media Management
• Analytics and Reporting
• Paid Social Advertising

• Initiative and Self-Direction
• Relationship Building
• Adaptability in Fast-Paced Environments

• Nonprofit Sector
• Higher Education
• Social Impact

• Cap Cut
• Canva
• Adobe Suite
• Sprout Social
• Hootsuite
• Later