Director of Membership; Annual Giving Officer

RADIO-TELEVISION SERVICES (BL-RTVS-IUBLA) WFIU and WTIU seeks a creative, organized, and experienced fundraising professional and leader to manage the station's robust Membership Program. A person in this role should be passionate about the mission and values of public media. The Membership Director is supported by 3 development professionals on the Membership Team who collaborate to encourage and secure individual support for the station's service to the community.

WFIU and WTIU are fortunate to have strong community support from 10,000 donors in south-central Indiana and beyond, and the Membership Director will build on a fantastic foundation to shape the next chapter of the station's Membership program.

• Responsible for providing leadership and strategy for WFIU and WTIU's membership fundraising activities including on-air pledge drives, direct mail, PBS Passport, web, email, social media, vehicle donations, and other gifts through annual and sustaining memberships.
• Leads the effort of membership fundraising to achieve annual goals of $1.2 Million Plus.
• Responsible for cultivating a work culture to encourage excellent communication and teamwork.
• Oversees membership database, communications, vendor relations, and collaborating on member outreach events and activities.
• Conducts ongoing analysis to support data-driven decisions regarding the effectiveness of campaigns, adjusting strategy for the team as appropriate.
• Develops strategies for and executes loyalty programs and incentives to renew, retain and upgrade donors, especially monthly sustaining members.
• Provides leadership of department and assigned staff members: defines membership methodologies and standards; provides direction and guidance to identify and prioritize projects/initiatives; leads Membership team meetings; sets membership fundraising targets and tracks progress among Membership staff.
• Works collaboratively with other committees and staff across the station, IU, and IUF to advance Membership fundraising at the station.
• Sets fundraising goals and timelines by campaign. Tracks progress toward goals, reporting or presenting figures on a regular basis to manager, team, and department.
• Develops and maintains the department's budget, goals, and revenue projections.
• Hires, trains, and ensures employees are connected to resources and colleagues so they can effectively perform their jobs.
• Holds regular planning meetings for department staff, to discuss and update all team members on strategy, upcoming projects, and progress to goals.
• Works with Membership team to manage public media membership database, running daily, weekly, and monthly processes and reports to maintain robust membership records and communications. Coordinates with other Membership staff to ensure timely processing of gifts and donor acknowledgement.
• Researches best practices for direct mail and, with support from the Membership team, manages the station's direct mail strategy for membership fundraising.
• Cultivates donor relationships through regular communications and outreach events; works with the team to ensure timely responses to member inquiries; updates, maintains, and forwards prospective and current donor files and information to other units and fundraisers as necessary.
• Leads team in producing on-air pledge activities, including crafting messaging, producing, scripting and coaching, creating fundraising incentives, and working with the development team to create goal maps. Collaborates with programming, operations, traffic, and finance teams in planning for on-air fundraising.
• Manages the Membership department's relationships with other IU offices and the IU Foundation.
• Researches and keeps current on industry best practices in fundraising, communications, and member data; responsible for the implementation of new protocols/procedures to address the department's needs.

• Plans and participates in a variety of solicitation efforts for outright annual fund gifts from alumni, parents, friends, faculty, staff, and other constituents and supporters of the university via direct mail, email, phone, in person, and/or…