Leasing Director; Beverly

Overview

The Leasing Director drives, oversees, and delegates to achieve leasing and renewal goals, occupancy goals, available product, pricing goals, trends, and recommendations, trending and reporting and the development, monitoring and implementation of all marketing promotions and programs. This position is also responsible for being the most productive leaser as the role model for the leasing team, leading the leasing at properties that have challenges, developing new and changing current training programs and procedures, mentoring and overseeing the leasing team and partnering with the manager or multi-site manager, leads weekly management meetings.

Operates as an independent leasing and marketing professional.

Core Competencies

Building Effective Teams

Change Management

Communication

Conflict Management and Resolution

Managing Performance

People Development

Property Management and Sales Acumen

Result Focus

Training/Education

Bachelor’s degree desired in business, finance, marketing, real estate or PM degree program or some college with a minimum of seven years’ experience in sales and leasing

Valid Driver’s License and reliable private transportation

Experience/Skills

Minimum of seven years’ experience in sales and a minimum of five years in the leasing, marketing/training of multifamily properties

Proven Sales/Marketing experience with a consistent record of meeting or exceeding sales goals

Successful track record of meeting occupancy and revenue goals

Demonstrated ability to write, research and prepare market analysis

Proven ability to analyze trends, create solutions and execute

Proficiency in Microsoft Office including Outlook, Word, Excel and Power Point

Proficient in Yardi (or equivalent) software

Proficient in CRM (or equivalent) systems

Special Requirements

Big picture and strategic thinking skills

High degree of professionalism

Transparency, reporting and sharing of information effectively across all departments

Strong technical understanding of design and construction

Proven record of successful negotiation skills

High degree of experience in budget planning, expense monitoring and profit and loss responsibility

Exceptional leadership, management, communication and collaboration skills

Results oriented and solution focused

High degree of accountability and ownership

Excellent judgment and decision-making skills

Ability to multitask, prioritize and meet changing deadlines

Excellent organizational and time management skills including ability to multitask, prioritize and meet changing deadlines

Excellent internal and external customer service skills

• Motivates a team of leasing consultants to meet goals, ensure occupancy and exceptional customer service.
• Lead and implement resident retention programs.
• Reviews weekly property occupancy reports and obtains information on current marketing efforts in order to update and make recommendations to the PM in weekly meetings.
• Develops and implements marketing promotions and programs with emphasis on corporate outreach and preferred employer programs.
• Develops, publishes and implements a training schedule for programs including marketing and sales training, product knowledge, skills, attitudes, policies, and procedures, computer, etc. The schedule should include training for newly hired leasing consultants as well as existing ones.
• Shops and surveys competition to assess their marketing program, i.e. incentives, give-a-ways, reductions, curb appeal, rental efforts and efficiency, etc.
• Completes full market study for property including rent comparisons, unit mix, amenity features, services, etc. Drafts marketing plan including timetable for marketing/management actions including logo design, complete collateral package, professional/designer selection, lease-up schedule, training staff, establishing preferred employer programs, corporate suites, grand opening, etc., as applicable.
• Responsible for performing marketing study for property including analysis of any marketing opportunities, target markets, evaluation of leasing personnel, rental levels, critiques of signage, advertising, curb appeal, competition, training needs, etc.
• Works in designing and…