Chief Marketing Officer

Position Overview

Turner Mining Group is seeking a dynamic and results-driven Chief Marketing Officer (CMO) to lead the company’s marketing, branding, and growth strategy. Based in our Bloomington, Indiana headquarters, the CMO will be a key member of the executive leadership team and will play a critical role in strengthening Turner Mining Group’s market presence, supporting business development efforts, and positioning the company for continued growth in the contract mining and heavy civil industries.

This role requires a balance of strategic vision and hands‑on execution, with a strong understanding of industrial, mining, or construction‑related markets.

• Lead all creative content development across digital, social, video, web, and emerging platforms for multiple growing brands, building something from the ground up.
• Develop and execute distinctive brand voices and creative strategies for each company while maintaining flexibility to shift tone, style, and approach based on audience and platform.
• Own the full creative process from concept to execution: write compelling copy, direct video production, design social campaigns, and explore new creative formats that haven't been tried yet.
• Build and lead creative initiatives with freedom to test, fail, learn, and scale what works, with real autonomy to shape how these brands show up in the world.
• Architect and implement comprehensive funnel marketing strategies from scratch, building the roadmap for success rather than following common practices.
• Develop data‑driven KPIs and measurement frameworks to track performance across all stages of the customer journey, turning creative efforts into measurable business impact.
• Transform marketing from reactive to strategic: identify growth opportunities, develop go‑to‑market strategies, and position multiple brands for scalable success.
• Own marketing strategy across the full spectrum: brand positioning, audience development, demand generation, and customer retention.
• Work directly with executive leadership to align creative vision with business objectives across a portfolio of growing companies.
• Influence brand direction, drive measurable growth, and build a marketing engine that supports ambitious expansion plans.
• Shape the marketing function as it scales: define what good looks like, establish best practices, and build a foundation for future team growth.
• Create systems, processes, and strategies that don't currently exist, moving beyond maintaining the status quo.

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 10+ years of progressive marketing experience, with significant leadership experience at the director or executive level.
• Experience in mining, construction, heavy civil, industrial services, or B2B services strongly preferred.
• Proven track record of building and scaling brand awareness and marketing programs in growth‑oriented organizations.
• Strong understanding of digital marketing, branding, and content strategy.
• Ability to collaborate effectively with executive leadership and operational teams.
• Strong analytical, communication, and leadership skills.
• Experience supporting business development and proposal efforts is a plus.