Manager, Development - Market Development

Who We Are

Core Spaces (Core) is more than a real estate company, it’s a people company. Where building relationships is just as important as building properties. From researchers and architects to designers and operators, Core is made up of risk takers and dreamers who are on a mission to invent the future of living. Our six cultural values guide us every day and we strive to live them in everything we do: PUSH (Invent Better Places to Live), GRIT (We Got This), LIFT (Help Each Other Win), SHINE (Bring Your Full Self), UPHOLD (Never Break Trust), GROW (Always Get Better).

Everything Core does stems from this culture of collaboration and innovation, and the drive to constantly improve the resident experience. This unique approach has led to creating spaces and services that are redefining the way people live.

Founded in 2010, Core is a vertically integrated real estate investment manager focused on acquiring, developing and managing across the student housing and build-to-rent (“BTR”) sectors. Its residential communities feature world-class amenities, progressive design, and hospitality-driven service. Core’s student housing portfolio includes over 74,440 beds currently owned or managed, with a pipeline of over 53,860 beds in various stages of development.

Core’s BTR division has over 3,000 homes under development, now leasing or in its pipeline in high-growth metros nationwide. For more information, visit

* Portfolio and pipeline numbers as of Q2 2026

• A culture that provides you with a sense of belonging
• Competitive pay that values your contributions
• Incentives designed to reward your achievements
• Paid flexible PTO to disconnect or celebrate life milestones
• Paid 14+ holidays, including your birthday, to disconnect and celebrate
• Paid Parental Leave that begins after 90 days
• Paid volunteer time off to give back to your community
• Monthly workshop weeks; fewer meetings & more collaboration
• Robust health plan options that begin within at least 30 days of your employment
• Monthly phone reimbursement
• Wellness allowance and perks, including a yearly subscription to a meditation app
• An environment that provides you a voice to share your perspectives
• Employee Assistance Program (EAP) for access to confidential support services
• Company retirement options including 401(k) + matching & Roth account option

The New Development Manager-Market Development, leads the local go-to-market strategy for assigned new developments, driving brand awareness, qualified traffic, strategic partnerships, events, outreach, social media, and market activation efforts that support successful lease-ups. This role translates business objectives into targeted marketing initiatives that generate demand, increase market visibility, and accelerate leasing performance.

In partnership with the New Development Manager - Leasing, the New Development Manager
- Market Development evaluates market conditions, prospect feedback, campaign performance, and leasing trends to optimize results throughout the lease-up lifecycle. While primarily responsible for marketing execution and demand generation, both New Development Managers share accountability for achieving leasing goals and delivering a successful market launch.

• Develop and execute local go-to-market strategies that build brand awareness, differentiate the community, and drive successful lease-up performance.
• Own the traffic generation strategy through marketing campaigns, social media, outreach, partnerships, events, and activations.
• Develop integrated marketing campaigns that convert awareness into qualified leads, tours, applications, and leases.
• Ensure marketing messaging, promotions, and campaigns align with leasing priorities, availability, and market conditions.
• Manage the local marketing calendar and coordinate execution across all marketing channels.
• Develop market positioning strategies that differentiate the community within competitive markets and support pricing, leasing, and occupancy objectives.
• Manage marketing budgets, vendor partnerships, and campaign investments to maximize lead…