Brand Specialist - Bloomington

ABOUT STRATEGIC GROUP

Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.

In this role, Brand Specialists will serve as the primary marketing expert on behalf of Gallo Spirits brands. They will develop and maintain positive relationships with key on-premise venues in their market, ensure high visibility for the brands and create affinity among target consumers. In addition to executing sales support efforts in the accounts, they will also recruit, train and manage a team of Brand Advocates representing these brands.

Our Brand Specialists will work collaboratively with our client’s local teams as well as the distributor partners that sell directly to their target customers.

• Demonstrate an understanding of supplier brand strategies (marketing, promotion, and engagement)
• Apply skills to educate, inspire and achieve menu placements, staff education, POS visibility and trade excitement for the brands
• Communicate market conditions to the client
• Maintain awareness of best practices, trends, and competitor brands
• Identify and develop business opportunities in the On-Premise segment
• Track, measure and records results of all sales support initiatives
• Ensure practices are compliant with all local, state and federal regulatory statutes

• Identify brand opportunities via non-traditional marketing initiatives
• Develop engaging sampling initiatives that generate excitement and affinity for the brands
• Recruit, train and manage brand ambassadors and logistics coordinators
• Schedule programming in target accounts
• Manage budget and associated activation costs
• Leverage programming and consumer demand to inspire the trade

Brand Specialists must demonstrate:

• Management skills
• Creative abilities to develop programming opportunities
• Comprehensive understanding of adult beverage practices and regulatory compliance
• Expertise in spirits and RTD brands
• Ability to engage multiple constituents

• Ability to drive and maintain a valid and/or current driver’s license
• Extensive knowledge of alcohol beverage industry
• Strong leadership, motivation and persuasive communication skills
• Excellent communication skills (verbal & written)
• Efficient time management skills