Business Analyst- Twin Orthopedics

The Business Analyst is responsible for managing website and digital media performance reporting, analytics, marketing research to support data-driven decision-making at Twin Cities Orthopedics (TCO) including Training HAUS and other affiliated brands. This role serves as the central hub for digital insights, connecting website, paid and organic social, digital media, and clinical data to actionable recommendations.

The ideal candidate is analytical, detail‑oriented, and comfortable working across data sets, platforms, and teams to translate complex information into clear insights and next steps. They are curious, enjoy problem solving, and partner closely with the clinical marketing leads, digital marketing, creative and agency partners to ensure data shapes strategy and execution.

This is a full‑time role, Monday – Friday 8:30 AM – 5:00 PM, with as‑needed event coverage outside of normal business hours out of our Bloomington office.

Twin Cities Orthopedics is an operating division of Infinite Health Collaborative (iHealth), a group of local medical practices, owned and led by its physicians, on a mission to give patients more control over their healthcare.

• Owns website performance analysis and reporting, using tools such as Google Analytics to monitor traffic, engagement, and conversion metrics.
• Develops recurring dashboards and ad‑hoc reports that highlight key trends, opportunities, and risks related to web performance.
• Identifies and communicates insights on top‑viewed pages, search terms, drop‑off points, and user behavior to inform content, UX, and campaign decisions.
• Partners with internal teams and agency partners to support ongoing website content updates, ensuring information is accurate, current, and aligned with marketing priorities.

• Conducts organic and paid social media performance analysis and reporting using native platform analytics and other tools available to the TCO marketing team.
• Synthesizes social metrics (e.g., reach, engagement, audience growth) into insights and recommendations for the Social Media Manager (SMM) and broader marketing team.
• Partners closely with the SMM to provide ongoing website and social performance insights that inform content strategy and optimization.
• Meets regularly with the SMM to review dashboards, discuss trends, and codevelop tests and learn plans for content and campaigns.
• Shares qualitative and quantitative insights (e.g., top questions, high‑interest topics, content gaps) with SMM to drive new content ideas and improve social engagement.
• Provides data‑backed insights (e.g., best‑performing topics, formats, posting times) to SMM to shape social content calendars and community engagement strategies.
• Partners with TCO's digital media agency, as needed, to connect the dots between organic social performance and paid digital media activity.

• Pulls and analyzes clinical and operational data, in partnership with appropriate internal stakeholders, to surface insights that can inform marketing strategies and initiatives.
• Translates clinical and service‑line data into audience‑friendly insights and opportunities (e.g., new patient trends, regional demand, high‑demand services, seasonal trends, referral patterns) for the marketing team.
• Supports one‑off data requests from marketing (e.g., top patient questions, most searched conditions, regional demand, new patient trends) and connects these findings to content, campaigns, and website updates.

• Manages project timelines and deliverables for analytics, reporting, website updates, and CRM/email initiatives, ensuring work is completed on schedule and on budget.
• Communicates status updates, risks, and dependencies with the Digital Marketing Manager, Social Media Manager, creative team, and other key stakeholders.
• Helps maintain organized documentation for reports, data definitions, dashboards, and processes to support consistency and knowledge sharing.

• Supports broader marketing initiatives by providing data, research, and insights during planning and post‑campaign analysis.
• Assists…