Digital Marketing Manager

Digital Marketing Manager

At Nexstar Network, we are a member‑owned network of over 700 members that provides leadership and coaching to residential service companies.

The Digital Marketing Manager owns digital marketing strategy, campaign orchestration, and channel performance across the full customer lifecycle, translating business objectives into scalable, data‑driven campaigns executed through Hub Spot and key digital and partner channels.

Reporting to the Director of Marketing, this role is accountable for lifecycle strategy, segmentation, channel mix, media buying, and performance outcomes, while directing execution through the Digital Marketing Specialist.

Success is measured by pipeline contribution, member growth and engagement, and continuous improvement in campaign performance and ROI.

• Base salary with performance bonus potential.
• Competitive benefits package that includes 100% paid health, dental, vision, basic life insurance, and disability coverage.
• 401(k) safe harbor plan with a 3% company contribution.
• Generous PTO plan.
• Home service reimbursement.
• Gym membership and cell phone reimbursement.
• Paid community service day.

• Translate business goals into digital marketing strategies across the customer lifecycle
• Design and optimize lifecycle programs (lead nurture, onboarding, engagement, retention)
• Define campaign goals, KPIs, audience strategy, and conversion paths
• Ensure alignment between lifecycle strategy and campaign execution

• Own campaign architecture and lifecycle design within Hub Spot
• Define segmentation strategy, lifecycle stages, and lead scoring frameworks
• Ensure CRM and marketing automation alignment for accurate targeting and reporting
• Identify opportunities to scale personalization, automation, and efficiency

• Build integrated campaign plans across email, paid, web, and partner channels
• Develop campaign briefs, timelines, and execution requirements
• Direct the Digital Marketing Specialist on builds, workflows, and deployment
• Ensure campaigns are structured for scalability, repeatability, and measurement

• Own paid channel strategy across:
  Google Ads, Linked In Campaign Manager, and Meta Ads
• Define targeting, budget allocation, bidding strategy, and creative testing approach
• Monitor performance, pacing, and ROI across channels
• Continuously optimize campaigns to improve CPL, conversion rates, and pipeline contribution

• Own campaign performance analysis across all channels
• Develop reporting frameworks and dashboards with Analytics
• Translate data into actionable insights and optimization plans
• Establish structured A/B testing across email, paid media, and landing pages

• Oversight of website UX/UI and site content for all owned sites
• Own conversion strategy across landing pages and key website journeys
• Define CRO priorities, testing roadmap, and optimization opportunities
• Ensure tracking, attribution, and conversion paths are properly implemented

• Plan and manage media buys with key industry publishers, associations, and partners
• Evaluate opportunities across email sponsor ships, newsletters, print, digital placements, and co‑branded campaigns
• Negotiate placements, pricing, and added value to maximize ROI
• Align partner media with internal campaign strategy and lifecycle objectives
• Track and evaluate performance of partner channels vs. owned/paid channels

• Digital campaign and lifecycle strategy across acquisition, engagement, and retention
• Hub Spot campaign architecture, segmentation strategy, and lifecycle design
• Channel strategy across email, paid media, web, and automation
• Performance analysis, reporting, and optimization strategy
• Direction and prioritization of campaign execution resources (Digital Marketing Specialist)

• Day‑to‑day campaign builds, QA, and deployment (owned by Digital Marketing Specialist)
• Core content creation and messaging development (owned by Content team)
• Brand design…