SEO Analyst

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Analytics, Digital Media, or a related field preferred
• 2+ years of SEO or digital marketing experience
• Experience supporting search optimization initiatives and digital marketing programs
• Experience working cross-functionally with marketing, content, and web teams

• Strong understanding of SEO best practices, including technical SEO and content optimization
• Foundational knowledge of Answer Engine Optimization (AEO)
• Familiarity with Generative Engine Optimization (GEO) concepts and AI-driven search experiences
• Strong analytical, reporting, and problem-solving skills
• Ability to manage multiple priorities while maintaining strong attention to detail
• Experience with Adobe Analytics and/or Google Analytics
• Proficiency with Google Search Console
• Experience using keyword research and SEO tools such as SEMrush, Moz, Bright Edge, Conductor, Screaming Frog, Google Trends, or Google Keyword Planner
• Advanced Excel and PowerPoint skills
• Strong communication and collaboration abilities

• Healthcare, insurance, or consumer brand experience
• Experience with enterprise SEO platforms such as Bright Edge or Conductor
• Knowledge of structured data and schema markup
• Experience optimizing content for voice search and answer engines
• Exposure to AI-assisted content tools and AI-driven search optimization
• Experience supporting large-scale digital marketing or content initiatives