Director of Business Development and Strategic

Position: Director of Business Development and Strategic Growth
Director of Business Development and Strategic Growth# Director of Business Development and Strategic GrowthMSP Communications - St Paul, MN 55114## Overview Salary Range$ - $ Base+Commission/year Position Type Full Time## Description
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* About Us:

** MSP Communications is a leader in B2B branded content, helping businesses grow through smart, results-driven marketing solutions. We are seeking a dynamic Director of Business Development and Strategic Growth for Tech Channel, our owned technology media platform. Tech Channel is a trusted resource for IT decision makers who work on IBM Z/mainframe and Power Systems platforms. We deliver in-depth technical content, integration guides and case studies that help these professionals sharpen efficiency, strengthen security and stay ahead of compliance demands.

This role drives revenue growth, identifies new markets, builds strategic partnerships, and shapes content monetization, helping shape the future of our business.
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* Position Summary:

** The Director of Business Development and Strategic Growth drives revenue generation across Tech Channel's B2B branded portfolio, spanning digital channels and webinar events. This is a rare opportunity to step into a role with an established, active book of business already engaged with our solutions and our IBM Z/mainframe and Power Systems audience. Reporting to the Vice President of Publishing & Media Sales, you'll set and execute strategic goals, deepen client relationships, and represent Tech Channel throughout the industry.

Success in this role calls for proven expertise in multi-channel media sales, business development and content monetization, backed by sharp communication skills and a genuine passion for building lasting partnerships.

You'll work with a respected brand at the center of a vibrant tech community, connecting leading vendors with the decision makers who value Tech Channel's authority. If you thrive on growing accounts, closing high-value deals and shaping strategy, this is where your talent makes a measurable impact.
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* Key Responsibilities:

**** Revenue Growth
*** Own and exceed revenue targets across Tech Channel's branded content, digital media and webinar offerings.
* Grow the existing book of business by expanding current accounts and cultivating new opportunities within the IBM Z/mainframe and Power Systems communities.
* Build and manage a healthy sales pipeline, forecasting accurately and closing high-value deals.
** Client Relationship Management
*** Serve as the trusted point of contact for vendors, agencies and solution providers, understanding their goals and matching them to the right programs.
* Nurture long-term partnerships built on results, responsiveness and genuine value.
* Guide clients through content monetization strategies, from audience extension campaigns to lead generation programs.
** Strategic Goal-Setting
*** Develop and execute a strategic growth plan aligned with Tech Channel's business objectives.
* Analyze performance metrics, market trends and audience insights to shape smart, data-informed decisions.
* Identify emerging opportunities within the tech media landscape and position Tech Channel to capture them.
** Webinar and Digital Media Sales
*** Sell and package co-hosted webinar events, digital sponsor ships, branded content and multi-channel campaigns.
* Collaborate with clients to align their thought leadership with Tech Channel's credibility and engaged audience.
* Champion offerings such as premium audience retargeting, hyper-targeted email and Linked In programs to drive measurable ROI.
** Industry Representation
*** Represent Tech Channel at conferences, user group events and within the broader IBM Power and IBM Z communities.
* Serve as an ambassador for the brand, reinforcing its authority and community-first reputation.
* Recognize and support the contributions of the tech professionals and organizations that make up our audience.
** Collaboration With Internal Teams
*** Partner with editorial, marketing, webinar and creative teams to deliver programs that meet client goals while maintaining editorial integrity.
* Work closely with the Vice President of Publishing and Media Sales to refine strategy and report on progress.
* Share market feedback that informs product development and content planning.## Qualifications
** Required
* ** 5–10+ years in publishing, media sales or business development, with a proven track record of driving revenue growth.
* Strong business development skills, including pipeline management, forecasting and closing complex, high-value deals.
* Excellent communication, presentation and relationship-building strengths, with the ability to earn trust at the decision-maker level.
* A strategic mindset paired with the drive to execute and deliver results.
* Comfort working with performance data to inform recommendations and demonstrate ROI to clients.
** Preferred
* ** Familiarity with tech or IT media audiences, especially IBM platform communities, is preferred, but not…