Personalization Specialist

## Personalization Specialist Apply remote type:
Hybrid locations:
Bloomington, MN:
Thief River Falls, MNtime type:
Full time posted on:
Posted Todayjob requisition :
R5643

Digi Key is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.**                                                                      **#
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* Position Overview:

** Personalization Specialist will drive the development, execution, and optimization of personalized marketing experiences across channels. This role will play a critical part in designing data-driven customer journeys that increase engagement, improve conversion rates and deliver relevant experiences throughout the customer lifecycle.
You will act as the subject matter expert in personalization strategy and execution — collaborating closely with marketing, sales, analytics, UX, and product teams to bring personalization at scale to life.#
** Responsibilities:
**** Strategy & Roadmap
*** Assist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM.
* Partner with stakeholders to identify use cases that align customer needs with business objectives.
** Execution & Orchestration
*** Build and manage dynamic customer journeys, automated campaigns, and personalized content modules.
* Translate audience insights into actionable personalization tactics (e.g., triggers, recommendations, lifecycle flows).
** Segmentation & Data Activation
*** Collaborate with analytics and the audience segmentation teams to create, refine, and activate target segments.
* Leverage customer profiles, behaviors, and firmographic data to enhance personalization relevance.
** Optimization & Testing
*** Collaborate UX team to run A/B and multivariate testing to optimize personalized experiences.
* Track, analyze, and report on performance; translate learnings into actionable insights.
** Technology & Enablement
*** Serve as the primary owner of personalization tools and platforms (e.g., Salesforce Personalization)
* Partner with IT and Mar Tech to ensure seamless data flows, integrations, and governance.
* ** Collaboration & Leadership
*** Act as an internal advocate for personalization, educating stakeholders on capabilities and best practices.
* Provide mentorship and direction to team members or cross-functional partners.
** Qualifications**
* *
* Experience:

** 2+ years in digital marketing, CRM, personalization, or similar
* *
* Education:

** Bachelor's Degree or equivalent years of experience (preferred)
* ** Technical

Skills:

** Hands-on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.).
* ** Analytical

Skills:

** Strong ability to interpret customer data, develop actionable insights, and build measurable experiments.
* ** Strategic Thinking:
** Proven ability to translate customer needs into scalable personalization programs.
* *
* Collaboration:

** Experience partnering with cross-functional teams (data, UX, sales, product).
* ** Bonus:
** Familiarity with AI-driven recommendation models, predictive scoring, or advanced testing frameworks.
** Success Measures
*** Increased engagement rates (CTR, time on site, repeat visits).
* Growth in conversion and revenue influenced by personalized experiences.
* Adoption and utilization of personalization tools across the organization.
* Successful launch and scale of personalization use cases aligned to lifecycle stages.#
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* Physical Requirements:

*** Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
* Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body#
** Compensation:
*** The base pay range for this position is:*$29.00to $39.75

Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.
* Many factors influence the determination of base pay within a range, including the candidate’s work experience in related roles; the candidate’s knowledge, skills, capabilities, and performance; the relative pay of other Digi Key employees in similar roles; and the budget available for the position.**
* *** Digi Key Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, and to apply and be considered for open positions.
** If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at or* ***.
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