Senior Manager, Salesforce Marketing Cloud

Senior Manager, Salesforce Marketing Cloud

• Full-time
• Compensation: USD 120000 - USD 130000 - yearly

The Indiana University Foundation (IUF) advances Indiana University by strengthening the relationships and resources that help IU thrive. As an IUF employee, you’ll be part of a team that supports the shared success of both the Indiana University Foundation and the Indiana University Alumni Association,bringing together philanthropy, alumni engagement, and meaningful connections to advance IU and its communities.

Together, we connect alumni, donors, and friends with opportunities to make a difference for Indiana University. Whether inspiring generosity, building lifelong relationships, or providing the expertise and support that make this work possible, every member of our team contributes to IU’s impact.

At IUF, we value collaboration, innovation, data-informed strategy, and meaningful relationships. We’re committed to an inclusive workplace where people can grow, contribute their unique perspectives, and do purpose-driven work in support of IUtoday and for generations to come.

This is an exciting moment to help shape the future of digital engagement at Indiana University. As we advance the Never Daunted campaign and IUAA’s digital-forward strategy, we’re looking for a Senior Manager, Salesforce Marketing Cloud (SFMC) who can help us build what comes next. Today, our Marketing Cloud work is primarily email; our future includes text messaging, more sophisticated digital journeys, greater personalization, and increased volume and functionality.

This leader will help create the strategy, capabilities, and partnerships to get us there.

We need someone with deep SFMC expertise who is much more than a technologist. You’ll lead a team of three SFMC professionals and bring hands‑on credibility across tools like Journey Builder, Automation Studio, Contact Builder, Cloud Pages, AMPscript, SQL, and integrations. But your greatest impact will come from being a phenomenal player‑coach, collaborator, and change leader. We need someone who can translate technical possibilities into organizational solutions, develop people, build trust across departments, and bring others along through change.

Early on, you’ll be closer to the technical work; over time, your focus will increasingly shift toward leadership, strategy, and organizational enablement.

A major part of this opportunity is reimagining how the work gets done. You’ll partner across Annual Giving, Donor Relations, Alumni Engagement, Marketing, IT, data teams, and other areas to improve processes, clarify ownership, and create more scalable ways of working. Sometimes that means solving a complex SFMC challenge; other times it means pushing back on a request, moving work to the team that should own it, or giving colleagues the tools and knowledge to get started themselves.

We’re looking for a leader who doesn’t measure success by how much work their team absorbs, but by how much stronger and more capable the organization becomes.

If you’re an experienced Salesforce Marketing Cloud leader who loves the technology and the people, strategy, and transformation around it, this is a chance to make a significant impact. You’ll help expand IU’s digital capabilities, develop a talented team, improve how teams work together, and influence how we engage alumni and donors at a pivotal moment for Indiana University. If you want to do more than manage a platform and instead help build the next generation of digital engagement at IU, we’d love to hear from you.

Expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Contact Builder, Cloud Pages, and AMPscript; experience with SSJS and SFMC REST/SOAP APIs a plus.

Current Salesforce Marketing Cloud Engagement certifications (Engagement Specialist, Administrator, Consultant, or Developer) preferred.

Familiarity with Salesforce AI capabilities, including Einstein features and Agentforce, and their application to marketing automation.

Strong knowledge of HTML/CSS for responsive email design.

Proficiency in SQL for audience segmentation, reporting, and data extraction.

Famili…