Area Business Lead, CNS - MN, IA, ND, SD

Position Overview

The Area Business Lead will report to the respective Senior Business Director (SBD) and be grouped into a regional area. The SBDs have significant autonomy to assess unique market priorities and customize decisions that reflect local customer needs.

The Area Business Lead will provide strategic leadership and direction to cross‑functional peers, guiding the development and execution of a robust ecosystem business plan. This role is accountable for orchestrating engagement with key systems of care to drive collaborative value creation for Otsuka, its customers, and the patients they serve.

• Collaborate with the ecosystem cross‑functional team to develop and execute the ecosystem strategy to enhance customer satisfaction, improve patient outcomes, and create business opportunities.
• Develop and drive the ecosystem commercial strategy.
• Lead a team of Neuroscience Specialists within an ecosystem to drive appropriate clinical demand and improve patient and customer experiences.
• Execute and adapt the regional/ecosystem plan to achieve patient‑centric objectives, KPIs, and performance targets.
• Continuously scan the industry and broader commercial environment to identify best practices in the healthcare ecosystem and integrate them into Otsuka through innovative account management processes.
• Consolidate insights gathered from the field force and other sources (e.g., analytics) to inform regional business plans.
• Coach Neuroscience Specialists to shape customer plans based on market dynamics to address customer needs and deliver performance against Neuroscience Specialists and ecosystem KPIs.
• Collaborate with ecosystem partners to develop and execute customer engagement strategies and initiatives, gaining insights and perspectives through strong external customer interaction, primary and secondary market research, and field organization.
• Build, maintain, and leverage networks and relationships in the complex healthcare ecosystem to gain insight into customer needs and priorities and contribute to improved customer, patient, and business outcomes.
• Partner with senior customers (e.g., leaders in IDNs) within the ecosystem by improving and maintaining ongoing relationships and establishing patient‑centric platforms for strategic partnership.
• Understand the unique needs of each customer in their pursuit of improved patient outcomes, lower costs, and improved quality of care by building, maintaining, and leveraging networks and relationships in the healthcare ecosystem and co‑creating solutions with customers.
• Collaborate across ecosystem roles in support of shared patient‑centric and customer engagement quality goals, including customizing local field deployment based on local needs and developing ecosystem strategic plans and KPIs.
• Integrate, synthesize, and harness knowledge from established relationships to develop a deep understanding of the ecosystem and effectively influence the system to deliver improved patient outcomes.
• Conduct business to the highest ethical and professional standards, consistent with Otsuka guidelines and policies, ensuring compliance with regulatory standards in all communications and activities.
• Drive a high‑performance, patient‑centric, highly engaged culture within the ecosystem.
• Create and foster a culture that is collaborative and customer‑centric to ensure solutions are designed to continuously enhance customer engagement, satisfaction, and improved patient outcomes.
• Provide adaptive leadership and coaching to the team to support, motivate, and enable them to successfully deliver the business plan and priorities.
• Ensure that the sales goals and forecasts for the region are consistent with the organization’s long‑range strategic objectives.
• Lead business analysis to identify and recommend strategic opportunities to maximize business results, incorporating input and ideas from across Otsuka.
• Track the ecosystem customer experience, both formally and informally, and use this information to enhance customer engagement and strategy.
• Foster a cross‑functional account environment that is collaborative and customer‑centric to engage the customer as solution…