Head of Direct Marketing – Credit Card Acquisitions

Overview

• Lead the development and execution of customer acquisition strategies for the credit card portfolio.
• Create and refine target audiences using advanced segmentation and modeling techniques.
• Guide the team in building and optimizing deepening and prospecting models to maximize acquisition effectiveness, with experience in leveraging AI model development and analytics.
• Manage all paid digital media campaigns, including Connected TV, Linear TV, paid social, organic social, paid search, display advertising, influencer, and PR.
• Oversee affiliate marketing partnerships to expand reach and drive qualified leads.
• Direct the planning and execution of direct mail and email campaigns to support acquisition goals.
• Optimize website content and user experience for improved conversion rates and lead generation.
• Analyze campaign data, customer insights, and conversion metrics to inform decision-making and report on KPIs to executive leadership.
• Lead a high-performing team that influences and fosters a collaborative environment across the organization.
• Ensure compliance with corporate policies and regulatory requirements.

• 10+ years of banking experience
• 5+ years of management experience
• BA/MBA in finance, accounting, or other related field
• Well-developed leadership abilities and strategic management skills
• Knowledge of unit(s) and relation to industry
• Well-developed verbal and written communication skills
• Well-developed analytical, decision-making and problem-solving skills
• Considerable tact, diplomacy and people skills.