Vice President, Digital Commerce & Loyalty, US and Canada

Vice President, Digital Commerce & Loyalty, US and Canada

• Full-time
• Job Duration:
  Regular

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

This position may be filled in either the United States or Canada

We have an exciting opportunity available for a Vice President, Digital Commerce & Loyalty, U.S. and Canada based out of our corporate headquarters in either Bloomington, MN or Burlington, ON
. The Vice President, Digital Commerce & Loyalty is charged with accelerating Dairy Queen’s digital commerce, loyalty, and gift card ecosystem across the U.S. and Canada. This role has accountability for driving digital revenue growth, increasing customer lifetime value, and improving franchisee profitability through best‑in‑class digital experiences and programs.

Serving as the enterprise leader for digital revenue, loyalty strategy, personalization, and gift cards, this role oversees the end‑to‑end digital experience across first‑party and third‑party delivery channels (e.g., Door Dash), which today generates more than $500MM in annual systemwide digital sales, with a goal of generating over $1B by 2030. The Vice President owns performance across the mobile app, web, and third‑party marketplaces (e.g., Door Dash) and leads loyalty and CRM programs encompassing approximately 3.5MM active members and $400MM in annual customer value.

The role also provides strategic oversight of Dairy Queen’s Gift Card business—a growing commercial platform approaching $100MM in annual sales—ensuring seamless integration across digital, loyalty, promotional, and in‑store touchpoints to drive incremental revenue and deepen guest engagement.

This position carries P&L ownership for both International Dairy Queen and the U.S and Canadian franchisees across digital commerce, loyalty, and gift card initiatives, with direct accountability for revenue growth, margin impact, and return on investment. The Vice President defines and executes the digital roadmap in close partnership with key cross‑functional partners (Technology, Marketing, Analytics & Insights, Operations, Finance), and works directly with franchisees to ensure flawless customer and crew experiences and most importantly incremental, profitable transaction growth.

The role leads a high‑performing and growing organization of approximately 9–11 team members, supported by an extended ecosystem of internal and external partners. Balancing strategic vision with strong operational rigor, the Vice President acts as a growth driver and change leader as digital continues to become an increasingly important expectations of customers and the #1 growth opportunity for DQ.

Key Accountabilities Include:

• Own the digital commerce strategy and roadmap to $1B in sales by 2030 across the U.S. and Canada, with full accountability for driving growth across online ordering, mobile app, web, and third‑party delivery platforms.
• Lead initiatives to accelerate digital sales performance, including conversion, visit frequency, and average check, through continuous optimization of the digital ordering, checkout, and fulfillment experience.
• Establish and manage clear performance targets and KPIs tied to revenue growth, margin impact, ROI, and franchisee value creation.
• Identify, prioritize, and execute high‑impact growth opportunities that deliver incremental revenue and sustained customer…