Vice President, Earned Revenue & Marketing

Position Summary

The Vice President, Earned Revenue & Marketing (VP) of The Ordway Center for the Performing Arts (Ordway) will be a dynamic revenue strategist and audience builder, leading the growth of an $11 million portfolio anchored by Broadway ticket sales, the organization’s primary economic engine. Working closely with the President & CEO and senior leadership team, the VP will shape bold, data‑informed strategies that elevate the Ordway’s visibility, deepen audience loyalty, and expand participation across the community.

Through innovative marketing, sales, and engagement initiatives, this leader will drive attendance, strengthen earned revenue, and help ensure the Ordway’s continued vitality as one of the region’s premier cultural destinations.

Revenue Strategy and Audience Growth

• Provide strategic leadership to the Marketing, Sales, and Audience Development departments to maximize ticket sales, audience growth, and earned revenue.
• Lead strategically and deliver more than $11 million in annual revenue, driven primarily through Broadway programming, subscriptions, group sales, and single‑ticket sales.
• Develop and implement innovative marketing and sales strategies that expand audiences, increase attendance, and grow revenue across Broadway and other Ordway‑presented programming, promoting the Ordway’s programs, services, venues, and performances while reaching underutilized, diverse, and emerging demographic markets.
• Strategize and guide annual season campaigns, ensuring that financial and human resources are directed toward the most effective channels, including digital marketing, telemarketing, group sales, incentive programs, and community‑based initiatives.
• Provide strategic direction for new market development, campaign planning, research efforts, and audience‑development initiatives that advance the Ordway’s strategic and financial goals.
• Partner with senior leadership to align Marketing, Advancement, and Business Resources strategies, optimizing the patron journey from first purchase through repeat attendance, deeper engagement, and long‑term loyalty.
• Embrace other revenue strategy and audience growth responsibilities as needed.

Strategic Leadership and Organizational Collaboration

• Serve as a key member of the Senior Leadership Team, providing strategic direction and leadership in support of the Ordway’s mission, vision, and long‑term goals.
• Collaborate with the President & CEO, Senior Leadership Team, and Board of Directors to achieve organizational priorities and strengthen cross‑departmental alignment.
• Translate the Ordway’s strategic plan into departmental goals, action plans, and measurable outcomes.
• Monitor departmental goals, performance indicators, and results, reporting regularly on key strategic areas and outcomes.
• Serve as an Ordway representative on outside boards and committees, including as the marketing representative for the Arts Partnership.
• Embrace other strategic leadership and organizational collaboration responsibilities as needed.

Brand Leadership, Visibility, and Market Positioning

• Raise the profile, visibility, and image of the Ordway locally, regionally, and nationally, positioning the organization as a leading cultural institution.
• Collaborate with the Senior Leadership Team, Board of Directors, communications agency, and Arts Partners to establish strategic branding, marketing plans, and goals that elevate the Ordway’s profile, expand audiences, and increase revenue.
• Identify and secure new and expanded opportunities to raise awareness of the Ordway, its competitive advantages, programs, venues, and partners.
• Partner with departmental leadership to translate strategic goals and operational plans into creative communications, media, advertising, and promotional initiatives.
• Guide positioning strategies across all channels, balancing creativity, consistency, budget optimization, and measurable impact.
• Cultivate, retain, and optimize media partnerships that build awareness, enhance visibility, and elevate the Ordway’s profile and reputation.
• Steer the ongoing development and enhancement of the Ordway’s website to ensure it aligns with…