Vice President, Earned Revenue & Marketing

Position Summary

The Vice President, Earned Revenue & Marketing (VP) of The Ordway Center for the Performing Arts will lead and grow an $11 million portfolio centered on Broadway ticket sales, guiding the organization’s economic engine through data‑driven strategies, audience engagement, and brand elevation.

• Provide strategic leadership to Marketing, Sales, and Audience Development to maximize ticket sales, audience growth, and earned revenue.
• Deliver more than $11 million in annual revenue primarily through Broadway programming, subscriptions, group sales, and single‑ticket sales.
• Develop and implement innovative marketing and sales strategies that expand audiences, increase attendance, and grow revenue across Broadway and other Ordway programs.
• Strategize annual season campaigns, allocating resources to the most effective channels, including digital, telemarketing, group sales, incentive programs, and community initiatives.
• Guide new‑market development, campaign planning, research, and audience development initiatives to advance strategic financial goals.
• Partner with senior leadership to align Marketing, Advancement, and Business Resources, optimizing the patron journey from first purchase to long‑term loyalty.
• Perform other revenue strategy and audience growth responsibilities as needed.

• Serve as a key member of the Senior Leadership Team, providing strategic direction and leadership to support the Ordway’s mission, vision, and long‑term goals.
• Collaborate with the President, CEO, Senior Leadership Team, and Board of Directors to achieve organizational priorities and strengthen cross‑departmental alignment.
• Translate the Ordway’s strategic plan into departmental goals, action plans, and measurable outcomes.
• Monitor departmental goals, performance indicators, and results, reporting regularly on key strategic areas and outcomes.
• Represent Ordway on outside boards and committees, including as the marketing representative for the Arts Partnership.
• Perform other strategic leadership responsibilities as needed.

• Raise the profile, visibility, and image of the Ordway locally, regionally, and nationally.
• Collaborate with the Senior Leadership Team, Board, communications agency, and Arts Partners to establish strategic branding, marketing plans, and goals.
• Identify and secure new and expanded opportunities to raise awareness of the Ordway and its competitive advantages.
• Partner with departmental leadership to translate strategic goals into creative communications, media, advertising, and promotional initiatives.
• Guide positioning strategies across all channels, balancing creativity, consistency, budget optimization, and measurable impact.
• Cultivate, retain, and optimize media partnerships to build awareness, enhance visibility, and elevate the Ordway’s reputation.
• Steer the development and enhancement of the Ordway’s website to align with institutional strategies, audience needs, and revenue goals.
• Oversee internal and external communication, editorial, and design standards for marketing materials and publications.
• Perform other brand leadership responsibilities as needed.

• Develop, oversee, and maximize efficient marketing functions that generate accurate quantitative and qualitative data.
• Inform strategic decisions using market research, data analysis, and performance metrics.
• Inventory and evaluate current research tools, data platforms, subscriptions, and methods, recommending enhancements or changes.
• Guide targeted data analyses to understand demographic, economic, and social trends impacting audiences and revenue streams.
• Provide analysis and interpretation of market research data, drawing clear implications and recommendations.
• Influence marketing and ticket services strategies for seasons, subscriptions, single tickets, and group sales.
• Perform other analytics responsibilities as needed.

• Collaborate with Advancement to align goals, strategies, and…