Associate Manager, Upstream Marketing

Responsibilities

• Lead upstream marketing strategy by defining product vision, market strategy, portfolio roadmaps, and long-term growth plans aligned with business objectives.
• Drive customer and market insights through segmentation, voice of customer, competitive intelligence, and unmet needs analysis to influence product development and innovation.
• Develop compelling value propositions and product positioning while partnering cross-functionally to ensure customer needs are translated into successful product strategies.
• Guide portfolio and lifecycle management by leading pricing strategy, evidence generation, product lifecycle planning, and strategic investment decisions.
• Partner across R&D, Clinical, Regulatory, Sales, and Finance to develop business cases, launch strategies, and commercialization plans that accelerate growth.
• Leverage data and financial insights to build forecasts, business cases, budgets, KPIs, and performance metrics that support strategic decision-making.
• Build relationships with key opinion leaders (KOLs) and industry stakeholders to shape product strategy, clinical evidence generation, and market adoption.
• Lead and develop a high-performing marketing team by coaching talent, fostering innovation, driving strategic thinking, and promoting a culture of collaboration, accountability, and continuous improvement.

• Bachelor's Degree
• Minimum 6 years of professional experience
• MBA Preferred
• Minimum 3 years medical device or marketing/sales experience
• Experience with developing software on the Hololens Mixed Reality Technology

Demonstrates expertise in upstream marketing strategy, product lifecycle management, and cross-functional collaboration to drive growth in the medical device sector. Proven ability to leverage data insights for strategic decision-making and develop high-performing teams.

• Upstream Marketing Strategy
• Product Lifecycle Management
• Market Insights Analysis
• Hololens Mixed Reality Technology
• Team Leadership and Development

• Product Vision Development
• Market Strategy Definition
• Value Proposition Creation
• Pricing Strategy
• Business Case Development
• Forecasting and Budgeting
• KPI Development
• Competitive Intelligence
• Segmentation Analysis
• Clinical Evidence Generation

• Cross-Functional Collaboration
• Coaching and Mentoring
• Strategic Thinking
• Relationship Building
• Continuous Improvement

• Bachelor's Degree
• MBA Preferred

• Medical Device
• Marketing
• Sales
• Product Positioning
• Customer Needs Analysis
• Key Opinion Leaders (KOLs)
• Regulatory Compliance
• Innovation
• Market Adoption
• Portfolio Roadmaps