Search Engine Marketing Analyst

Responsibilities

• Handle day‑to‑day paid search campaign management, including budget allocation, ad copy testing, and campaign optimizations
• Analyze daily performance data from multiple sources to uncover insights and drive continuous improvement
• Develop and maintain performance reports that summarize activity against departmental KPIs
• Conduct ad copy testing, oversee budget allocation, and ensure campaigns follow best practices
• Partner with cross‑functional teams (e.g., Segment Marketing, Regional Marketing, Supplier Business Development, Analytics) to integrate SEM into broader digital initiatives
• Partners with major search engines (Google, Bing) and agency teams to optimize performance and implement new opportunities
• Stay current on SEM platform updates, search marketing trends, competitive insights, and industry best practices
• Identify translation needs for campaigns and coordinate with the internal translation team
• Collaborate with senior leadership on strategy and budget allocation based on account and campaign performance
• Understand where key data resides across internal systems and engage the appropriate contacts to access necessary information
• Support program growth by increasing customer volume and profit through high‑quality campaign management and strategic projects
• Take on additional responsibilities as assigned by the SEM Managers and Leadership
• Travel as needed

• High School Diploma or equivalent
• 1‑3+ years SEM or marketing experience
• Bachelor’s degree in marketing, or similar field of study (preferred)
• Demonstrates ability to work independently and manage multiple projects
• Demonstrates ability to provide feedback in a positive manner
• Demonstrates ability to hold self and others accountable to delivering business results
• Strong analytical, communication, and project management skills
• Ability to thrive in a fast‑paced environment
• Experience in the following tools/systems:
  Google Ads, Microsoft Ads, Google Merchant Center, SA360, analytics platforms (Google Analytics (GA4), Sigma, etc.)
• Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Familiarity with international search platforms (Yahoo Japan, Baidu, Naver, 360)