Executive Programs & Events Lead

Job Description

Executive Programs & Events Lead

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3

Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

As the Executive Programs & Events Lead for the Transportation & Electronics Business Group (TEBG), you will own the global executive engagement program that turns face‑to‑face moments into pipeline, relationships, and brand preference. Sitting within the Global Marketing Center, you will develop and own signature engagement programs — including customer advisory boards, executive round tables, leadership engagement events, and Customer Innovation Tours.

You will design programs and experiences that build trusted, lasting relationships between 3M and senior customer and partner leaders, spark dialogue on strategic industry topics, and systematically capture voice of the customer. Working in close partnership with Business Leaders, Vertical Marketing, Account‑Based Marketing, Integrated Marketing, and Sales, you will ensure every program delivers measurable business impact.

• Owning the global TEBG executive engagement program — the strategy, portfolio, and calendar of customer advisory boards (business and technical), executive round tables, leadership engagement events, and Customer Innovation Tour Program that deepen relationships with senior decision‑makers across cloud, automotive, aerospace, electronics, and industrial customers.
• Designing high‑trust executive experiences that spark strategic dialogue between 3M and customer and partner leaders, position 3M as a thought partner on industry trends, and create the conditions for long‑term, multi‑year opportunities.
• Building a programmatic voice‑of‑customer capability — capturing, synthesizing, and routing executive and customer insights from advisory boards and engagements back to Business, Vertical, Portfolio, and Innovation leaders to shape strategy, roadmap, and go‑to‑market decisions.
• Curating C‑suite journeys across the account lifecycle in partnership with Vertical Marketing, Account‑Based Marketing, and Sales — from targeted invitations and personalized pre‑engagement through on‑site executive moments and structured follow‑up that advances strategic accounts.
• Elevating the executive presence at priority events — partnering with Vertical Marketing to define headline moments and executive experiences, so 3M shows up consistently and credibly with senior audiences.
• Defining the executive‑engagement measurement framework — setting KPIs at the brief stage (executives engaged, new decision‑maker relationships, influenced pipeline, meetings held, MROI) and standardizing outcome reporting.

To set you up for success in this role from day one, 3M requires (at a minimum):

• Bachelor’s degree or higher (completed and verified prior to start) in Marketing, Business, Communications, or Hospitality/Event Management.
• Seven (7) years of combined experience in B2B event marketing, experiential/field marketing, executive engagement, or integrated marketing, including experience leading global or large‑scale events.

Additional qualifications that could help you succeed even further in this role include:

• Experience owning an end‑to‑end event portfolio (trade shows, conferences, proprietary customer events, and executive experiences) with accountability for pipeline and ROI, not just execution.
• Experience designing and running executive engagement programs such as customer advisory boards, C‑suite round tables, or analyst‑relations moments.
• Working knowledge of account‑based marketing and how to integrate events into ABM plays for strategic accounts.
• Experience in B2B technology,…