Vice President, Digital Commerce & Loyalty, US and Canada

Overview

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

This is a position that may be filled in either the United States or Canada.

We have an exciting opportunity available for a Vice President, Digital Commerce & Loyalty, U.S. and Canada based out of our corporate headquarters in either Bloomington, MN or Burlington, ON.

The Vice President, Digital Commerce & Loyalty is charged with accelerating Dairy Queen’s digital commerce, loyalty, and gift card ecosystem across the U.S. and Canada. This role has accountability for driving digital revenue growth, increasing customer lifetime value, and improving franchisee profitability through best‑in‑class digital experiences and programs.

• Serve as the enterprise leader for digital revenue, loyalty strategy, personalization, and gift cards; oversee the end‑to‑end digital experience across first‑party and third‑party delivery channels, which today generates more than $500MM in annual systemwide digital sales, with a goal of generating over $1B by 2030.
• Own performance across the mobile app, web, and third‑party marketplaces (e.g., Door Dash) and lead loyalty and CRM programs encompassing approximately 3.5MM active members and $400MM in annual customer value.
• Provide strategic oversight of Dairy Queen’s Gift Card business—a growing commercial platform approaching $100MM in annual sales—and ensure seamless integration across digital, loyalty, promotional, and in‑store touchpoints.
• Carry P&L ownership for both International Dairy Queen and the U.S. and Canadian franchisees across digital commerce, loyalty, and gift card initiatives, with accountability for revenue growth, margin impact, and ROI.
• Define and execute the digital roadmap in close partnership with cross‑functional teams (Technology, Marketing, Analytics & Insights, Operations, Finance) and work with franchisees to ensure incremental, profitable transaction growth.
• Lead a high‑performing team and manage a broader ecosystem of internal and external partners; balance strategic vision with operational rigor to drive growth as digital becomes a central growth opportunity.

• Bachelor’s degree in Marketing, Business, or a related field required; advanced degree preferred.
• Significant progressive leadership experience in digital commerce, loyalty, CRM, or customer experience, ideally within retail, restaurant, or franchise‑based environments. Minimum 12+ years of relevant experience, required.
• Proven track record of driving digital revenue growth and customer engagement across complex, multi‑market businesses.
• Strong understanding of digital platforms, Mar Tech, CRM, personalization technologies, and digital payment or stored‑value programs.
• Demonstrated ability to lead cross‑functional initiatives and influence senior stakeholders in a matrixed organization.
• Experience building and leading high‑performing teams in fast‑paced, transformation‑oriented environments.
• Exceptional communication skills with the ability to translate complex concepts into clear, actionable insights.

Our benefit package supports the well‑being of our employees and their families. Our comprehensive benefit package includes medical, dental, 401K match, paid time off (including volunteer time as well as parental leave) and more. To learn more about our great benefit offerings, please note the role may include additional…