Sales Representative - Direct-to-Consumer; D2C

Position: Sales Representative - Direct-to-Consumer (D2C)
** Job Address:
** 10123 Alliance Road, Suite 320

Blue Ash, OH 45242
** COMPANY BACKGROUND
** Never Alone is a healthcare technology company transforming care delivery for seniors and post-acute populations through always-on telehealth and care solutions. The company provides 24/7/365 access to licensed clinical professionals via a secure, purpose-built platform designed for senior living communities, seniors at home, skilled nursing facilities, home health agencies, hospice providers, and other care organizations.  By combining simple, easy-to-use technology with immediate access to medical expertise, Never Alone helps care teams make timely decisions, reduce unnecessary hospital transfers, and improve resident outcomes.

Never Alone supports “treat-in-place” care, strengthens staff confidence, and enhances peace of mind for residents and families.
** JOB SUMMARY
** The Sales Representative - Direct-to-Consumer (D2C) is responsible for growing Never Alone's footprint across Indiana and Ohio through a high-touch, field-based sales approach. This role operates within a B2B2C model, partnering with Skilled Nursing Facility (SNF) social workers, discharge planners, and care coordinators to enable post-acute patients to receive Never Alone devices and services upon discharge. The representative will also call on Assisted Living (AL) and Independent Living (IL) facilities to expand access for seniors in community-based settings.  

Deals are closed through two primary pathways:
Medicaid waiver programs that cover device costs, and private pay. The ideal candidate brings proven SaaS sales experience in the post-acute care space, understands the nuances of both payer-funded and private-pay transactions, and thrives in a fast-moving, relationship-driven environment.  This is not a desk-bound role. Success requires a proactive, self-motivated individual who is energized by being in the field, building trust with frontline clinical staff, and driving adoption from the ground up.

This position reports directly to the Director of Sales.
** MAJOR JOB DUTIES & RESPONSIBILITIES
**** B2B2C Field Sales – SNF & Discharge Programs
*** Develop and manage a territory strategy across Indiana and Ohio, targeting SNFs, Assisted Living, and Independent Living facilities.
* Build and maintain strong working relationships with SNF social workers, discharge planners, care coordinators, and facility administrators to drive patient referrals and device adoption.
* Educate facility staff on the Never Alone platform, device capabilities, and the benefits of equipping discharged patients for continued care at home.
* Guide social workers and care teams through the referral and enrollment process, ensuring a smooth patient transition and positive first experience with the platform.
* Conduct regular in-person facility visits, lunch-and-learns, and staff education sessions to build awareness and sustain momentum.
** Assisted & Independent Living Facility Sales
*** Prospect and develop relationships with Assisted Living (AL) and Independent Living (IL) communities to introduce and sell the Never Alone platform.
* Present the value proposition to executive directors, directors of nursing, and wellness directors, aligning Never Alone's capabilities with facility goals around resident engagement, safety, and care quality.
* Manage the full sales cycle from first contact through contract execution and handoff to operations.
* Identify upsell and expansion opportunities within existing AL/IL accounts as resident adoption grows.
** Waiver & Private Pay Sales
*** Navigate Medicaid waiver programs (including applicable Indiana and Ohio state waiver channels) to position Never Alone devices as a covered benefit for eligible members.
* Educate prospects and case managers on waiver eligibility requirements, covered services, and the enrollment process.
* Effectively sell to private-pay customers, clearly articulating value and ROI for individuals and families making out-of-pocket decisions.
* Stay current on relevant state waiver program changes, payer requirements, and coverage updates that affect the sales process.
** Pipeline Management & Reporting
***…