Global Customer Research Analyst – Digital Media, Apps & Websites

• Design and execute quantitative and qualitative research on websites, apps, and other digital media platforms
• Develop surveys, usability test plans, interview guides, and observational field guides
• Translate research findings into actionable recommendations for marketing and business teams
• Identify implications for customer experience, prioritization, and ongoing improvements
• Manage multiple complex projects, risks, stakeholders, timelines, and delivery quality
• Collaborate with business partners and research managers to clarify objectives and select methodologies
• Support tracking studies and consumer panels related to digital products and experiences
• Manage vendor relationships, project logistics, purchase processes, and invoicing
• Apply innovative research approaches, tools, and workflows to improve insight speed, quality, and depth

• Bachelor’s degree (preferred in Psychology, Marketing or Business)
• 2 years of market research experience, preferably focused on digital media, apps, or websites
• Experience with UX/UI market research or usability testing platforms (e.g., User Testing, Qualtrics)
• Strong analytical skills, including proficiency in running cross-tabs or mining raw data sets
• Excellent collaboration and communication skills; able to present findings to diverse audiences
• Outstanding organizational and project management skills; able to manage multiple deliverables and deadlines
• Ability to use AI-enabled tools appropriately for questionnaire drafting, open-end synthesis, desk research, and insight summarization, with human judgment and research rigor
• Experience with market research platforms, including statistical analysis and survey programming tools
• Proficiency in Word, PowerPoint, and Excel
• Must not require GM immigration sponsorship now or in the future
• Preferred: advanced degree in Marketing Research, Analytics, Behavioral Sciences, or related field
• Experience conducting website and mobile app usability research or related digital experience measurement
• Familiarity with advanced quantitative and qualitative methodologies, such as Conjoint and Max Diff
• Experience using Qualtrics, including programming, JavaScript, Stats IQ, XM Discover, and Text IQ
• Experience using mTAB, SPSS, or other statistical tools
• Familiarity with statistical concepts and applications

Demonstrates expertise in conducting quantitative and qualitative research, particularly in digital media, with a strong focus on usability testing and data analysis. Proficient in managing complex projects and collaborating with stakeholders to deliver actionable insights and recommendations.

• Market Research Experience
• Usability Testing Platforms
• Statistical Analysis Tools
• Project Management Skills
• Analytical Skills

• Collaboration Skills
• Communication Skills
• Organizational Skills

• Digital Media
• Customer Experience
• Behavioral Sciences
• Marketing Research
• Advanced Methodologies

• User Testing
• Qualtrics
• SPSS
• MTAB
• Excel
• Power Point
• Word
• Java Script
• Stats IQ
• XM Discover