Customer Research Analyst

• Lead primary and secondary research projects for GM International from objective definition through recommendations
• Design and execute complex quantitative and qualitative research using appropriate methodologies, tools, and suppliers
• Develop questionnaires, discussion guides, and analysis frameworks
• Manage multiple complex, multi-stakeholder projects and ensure timely, high-quality delivery
• Analyze and integrate primary research, internal business data, external market data, and secondary sources
• Translate findings into actionable, data-backed recommendations for product, marketing, digital, and business teams
• Create compelling narratives and executive-ready presentations
• Partner with cross-functional and cross-regional stakeholders to clarify objectives, challenge assumptions, and align decisions
• Maintain relationships with research suppliers and oversee execution, logistics, quality, and deliverables
• Improve research methods, tools, and workflows, including AI-enabled approaches where appropriate

• Bachelor’s degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field
• 5+ years of experience in consumer research, insights, analytics, strategic planning, or marketing
• Ability to independently lead research and insight projects with minimal oversight
• Strong quantitative and qualitative research design capabilities
• Experience with survey design, interview and discussion guide development, sampling approaches, and methodology selection
• Experience with regression, factor and cluster analysis, Max Diff, conjoint, and pricing methods as relevant
• Ability to solve complex, ambiguous, and novel business problems using structured, data-driven approaches
• Ability to influence stakeholders through clear, evidence-based recommendations
• Strong project management skills
• Excellent communication and storytelling skills
• Proficiency in Word, PowerPoint, and Excel
• Ability to combine survey data with behavioral, digital, CRM, social, or secondary data sources
• Experience using AI-enabled platforms or large language model tools for research activities
• Ability to apply AI responsibly by validating outputs, checking for bias or hallucination, protecting confidential data, and applying human judgment
• Comfort experimenting with emerging AI research workflows without compromising methodological rigor
• Must not require GM immigration sponsorship now or in the future, including H-1B, OPT, STEM OPT, CPT, TN, or J-1 sponsorship
• Master’s degree in Marketing Research, Analytics, Behavioral Sciences, Statistics, or a related field (preferred)
• Advanced expertise in quantitative and qualitative methodologies (preferred)
• Familiarity with global automotive market dynamics, consumer behavior, and competitive intelligence (preferred)
• Experience coaching peers and sharing best practices (preferred)
• Proficiency in SPSS, Q, R, or equivalent software (preferred)

Demonstrates advanced expertise in quantitative and qualitative research methodologies, with a strong ability to lead complex research projects and deliver actionable insights. Proficient in utilizing AI-enabled platforms and integrating diverse data sources to inform strategic decisions.

• Quantitative Research Design
• Qualitative Research Design
• Project Management
• Data Analysis
• Stakeholder Influence

• Survey Design
• Regression Analysis
• Factor Analysis
• Cluster Analysis
• Max Diff
• Conjoint Analysis
• Pricing Methods
• Data-Driven Problem Solving
• Research Methodology
• Statistical Analysis

• Communication
• Storytelling
• Collaboration
• Critical Thinking
• Coaching

• Market Research
• Consumer Insights
• Behavioral Science
• Analytics
• Strategic Planning
• Global Automotive Market Dynamics
• Competitive Intelligence

• SPSS
• Q
• R
• Excel
• Power Point
• Word
• AI-Enabled Platforms
• Large Language Model Tools