Category Manager - Fitness Equipment

Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking a Fitness Equipment Product Line Manager (Category Manager) to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

The Fitness Equipment Product Line Manager (PLM) is a key contributor to the Products and Supply Chain team, supporting the needs of the franchise network and out-of-studio platform while driving profitability for Purpose Brands. This role requires a hands‑on approach combined with strong business acumen to support the company’s continued global expansion.

The PLM possesses a strong understanding of P&L statements, leads product deployment initiatives, and applies an analytical mindset to deliver reporting and insights that drive growth within the Fitness Equipment category.

• In coordination with key brand stakeholders, ensure new products are brought to market in a timely and profitable manner.
• Drive product strategy, offering optimization, and profitability of the Fitness Equipment P&L.
• Establish network standards and compliance requirements related to:
• Fitness Equipment usage
• Installation protocols
• Product mix
• Warranty
• Product life cycle
• Develop, maintain, and monitor reporting related to standards, compliance, and performance.
• Leverage internal and industry Subject Matter Experts (SMEs) across the Fitness Equipment product line to support strategy and execution.
• Manage relationships with primary suppliers of Fitness Equipment, installation services, and after‑market services.
• Partner with the Franchise Advisory Council (FAC) to facilitate the Studio Infrastructure Sub‑Committee.
• Collaborate with Supply Chain and Finance teams to drive and maintain a lean order‑to‑cash cycle.
• Work closely with the Supply Chain/Global Fulfillment team to prioritize departmental initiatives.
• Participate in webinars and network communications to ensure franchisees remain informed on key initiatives and product updates.
• Manage and coordinate equipment requirements for annual, network‑wide symposiums and related events.
• Present new programs, policies, and products in network‑facing forums.

• Strong financial acumen, including P&L management and pricing analysis
• Analytical mindset with the ability to aggregate data and produce actionable reporting
• Experience in assortment planning, product pricing, vendor relations, and product line strategy
• Proven success managing revenue‑driving, profit‑focused categories
• Excellent interpersonal, verbal, and written communication skills
• Ability to work effectively under tight deadlines in a fast‑paced environment
• Strong problem‑solving skills and technical capacity
• Collaborative team player with cross‑functional partnership experience

• Bachelor’s degree in a related field
• 5+ years of experience in product line development, retail, or a comparable business environment
• Demonstrated experience in assortment planning, pricing strategy, vendor management, and category ownership
• Experience using analytics tools to aggregate data and compile reports

• Experience with Net Suite or similar ERP systems (SAP, Oracle, Sage)
• Experience in Fitness Equipment, Health & Wellness, or related industries
• Knowledge of the franchise business model

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Fridays off between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In‑house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

Purpose Brands LLC, Currently Observe The Following Hybrid Work Model For Employees At Our Boca Raton (FL), Woodbury (MN), And Seattle (WA) Offices

• Remote optional:
  Fridays
• On‑site days:
  Mondays, Tuesdays,…