Senior Product Launch Manager

Job Description Summary

Mod Med is seeking a high-impact Senior Product Launch Manager to serve as the strategic launch owner for our most critical market introductions.

In this role, you will transcend traditional project management, utilizing executive presence and business gravitas to command cross‑functional alignment and drive operational readiness across the organization.

You will be responsible for orchestrating complex, high‑stakes go‑to‑market strategies, ensuring every product launch is executed with precision, aligns with long‑term corporate objectives, and delivers measurable market success.

We are looking for a strategic leader who will not only navigate the complexities of modern product introductions but will also take full ownership of the operational readiness required to drive Mod Med's next phase of growth.

• Drive Launch Outcomes:
  Act as the primary launch owner for the end‑to‑end orchestration of product introductions, translating high‑level company goals into comprehensive launch strategies and detailed launch plans.
• Operational Architect:
  Master the operational dependencies—including pricing, SKU architecture, legal review, and compliance signoff—to ensure the business is ready to scale the moment the product goes live.
• Standardize for Scale:
  Act as a change agent to evolve and institutionalize standardized processes and tools, driving consistency and efficiency across the entire product portfolio.
• Strategic Alignment:
  Ensure all launch activities are rigorously aligned with both the company's long‑term strategic goals and current market demands.
• Command the Room:
  Serve as the primary liaison to senior management, providing high‑stakes updates and data‑driven presentations that distill complex launch mechanics into clear executive insights.
• Cross‑Functional Authority:
  Lead and influence diverse teams across Product, Marketing, Sales, and Customer Success, ensuring every stakeholder is held accountable to their launch commitments.
• Enablement Visionary:
  Partner with Sales and Customer Success leadership to ensure teams are not just informed, but strategically equipped to sell and support new solutions with absolute confidence.
• Proactive Problem Solving:
  Identify potential market or operational risks early, developing robust mitigation strategies to keep launches on track despite high‑pressure, high‑stress environments.
• Data‑Driven Evolution:
  Establish and monitor KPIs to evaluate launch performance, conducting post‑mortem analyses to turn data into actionable intelligence for future growth.
• AI‑Forward Project Leadership:
  Drive execution excellence using modern project management tools with an AI‑forward mindset, leveraging automation and emerging tech to increase launch velocity and accuracy.
• Leading from the Front:
  Demonstrate a "player‑coach" mentality, taking active ownership of challenges and setting the standard for a growth mindset and resilience across the launch team.
• Commitment to Rigor:
  Maintain a standard of excellence in documentation and reporting, ensuring that every launch phase is supported by meticulous records that serve as a "single source of truth" for the enterprise.

• Bachelor’s degree in Business, Marketing, or equivalent work experience.
• 10+ years of experience in product launch, GTM strategy, or product marketing for complex enterprise SaaS software (both organic and white‑labeled).
• Strong understanding of the Healthcare technology market, including clinical workflows, regulatory considerations, and provider needs (desired).
• Strong understanding of end‑to‑end GTM orchestration and strategic launch ownership.
• Proficiency in designing and optimizing cross‑functional processes to eliminate operational silos and ensure seamless collaboration.
• Proficiency in using modern project management tools (e.g., Asana, Jira, ) to drive launch velocity and execution rigor.
• Excellent communication skills, both written and verbal, with a proven ability to "command the room" and distill complex launch mechanics into strategic updates for senior executives.
• Experience conducting post‑launch analysis, including establishing KPIs, analyzing performance data, and…