EVP, Market Access and Strategic Sourcing

Coral is building the operating system for healthcare group purchasing and procurement. Our platform — anchored by Coral Consume (PO adjudication and purchasing execution) and Coral Canvas (financial analytics and admin fee optimization) — delivers contract intelligence, purchasing discipline, and financial recoupment as a fully managed service for GPO members, health systems, and specialty distributors. As we scale, we are adding a senior executive to own the entire GPO and procurement-as-a-service pillar from strategy through client delivery.

The EVP, Market Access and Strategic Sourcing is Coral's most senior operating leader for the GPO business. This executive owns three interconnected functions: upstream GPO and distribution sourcing strategy, industry relations across Coral's full contract and data portfolio, and end-to-end GPO customer management from acquisition through active account growth. Over time, this leader will also build and scale a standalone sourcing and procurement-as-a-service offering for groups that want to fully outsource industry relations and centralized procurement to Coral.

This is an executive player-coach role. In the near term, this leader will be personally doing the work — negotiating agreements, owning client relationships, shaping platform requirements — while simultaneously building the team and organizational infrastructure beneath them. The org will grow into three director-level functions:
Industry Relations, Account Management, and Sourcing & Procurement Services.

The right candidate is a seasoned GPO or healthcare supply chain executive who thrives in a high-growth environment, is deeply credible with manufacturers, distributors, and health system stakeholders, and is energized by the opportunity to build something differentiated from scratch.

As the primary relationship owner for Coral's upstream commercial relationships, this leader is accountable for the breadth and quality of the contract portfolio that powers Coral's value proposition.

• Own and grow Coral's upstream GPO contracts, manufacturer agreements, and wholesale/distributor partnerships — including class-of-trade eligibility, tiered pricing structures, and admin fee arrangements.
• Lead negotiation and ongoing management of member-distributor agreements and member-manufacturer agreements, ensuring Coral members receive maximum contract access, pricing compliance, and financial return.
• Develop and manage downstream channel relationships with member facilities, specialty networks, and purchasing cooperatives — translating contract access into realized purchasing value.
• Define Coral's sourcing strategy: which therapeutic categories, drug classes, and supplier relationships to prioritize based on member volume, margin profile, and GPO competitive positioning.
• Monitor market dynamics — manufacturer pricing actions, GPO consolidations, formulary shifts, and distributor network changes — and proactively adjust strategy to protect and grow client savings.
• Build the operational infrastructure and data standards for contract ingestion, normalization, NDC-level eligibility rules, effective date management, and contract versioning that underpin the platform.

Industry relations at Coral extends beyond traditional GPO contract management. This pillar encompasses the full commercial relationship with manufacturers and the strategic programs that generate and protect financial value across Coral's portfolio.

• Manage and grow Coral's portfolio of GPO contracts with pharmaceutical manufacturers and medical supply vendors — including contract compliance,…