Police Social and Digital Media Coordinator

The Police Social and Digital Media Coordinator plans, organizes, develops, and implements communication activities and messaging through social media, website content, as well as digital and print materials.

Under the direct supervision of the Public Information Manager and the general supervision and guidance of Police Services chain of command, the Police Social and Digital Media Coordinator is a key individual contributor supporting Department efforts to facilitate clear, consistent, and compelling communication with the Boca Raton community.

As the Police Social and Digital Media Coordinator, you will convey messaging on Police Services information and updates, community outreach, resources, and public safety alerts, while also handling the end-to-end production of video and photo projects.

• Creates and develops multimedia (audio/video) content for distribution on Social Media channels.
• Serves as the Department’s photographer and set designer
• Captures quality images for internal and external use
• Creates and designs graphics, flyers, pamphlets, and other print media
• Monitors and maintains Department social media profiles, groups, and tools, and makes recommendations for replies, engagement, and/or management.
• Serves as initial and/or primary point of contact via social media platforms. Screens and replies to general inquiries made via social media engagement. Escalates or re‑directs inquiries as needed.
• Researches and responds to a wide range of community inquiries. Serves as initial and/or primary point of contact via social media channels. Screens and replies to general inquiries made via social media engagement. Escalates or re‑directs inquiries as needed.
• Performs essential functions under stressful situations including disasters and incidents, including the preparation and dissemination of public safety alerts, emergency information and news releases.
• Produces promotional content and event coverage including visual media of special events.
• Reviews social media engagement and/or traffic, conducts statistical analysis, prepares reports for regular updates, and assess campaign performance.
• Performs administrative duties and compiles research/data/information for special projects or content creation.
• Manages and makes recommendations for the Public Information content calendar.
• Creates, implements, and monitors outreach and education campaigns.
• Assists the department with social media strategies for recruitment, such as identifying trends or areas of opportunity.
• Works with the recruitment team to create social media and marketing content for various jobs throughout the department.
• Develops electronic and print media to support recruitment and community outreach.
• Works with and serves as quality control for external vendors for digital and print content; ensures final approval through the chain of command prior to execution.
• Creates and manages content on the Department’s website for public and media consumption.
• Assists in the planning, development, implementation, and administration of the Department’s communication plan and strategies.
• Ensures content created is in line with City brand guidelines and Department communication best practices.
• Demonstrates a high degree of discretion and confidentiality, exercises good judgement in disclosure and communication of updates in line with department best practices and legal compliance.
• Maintains and organizes written content, graphic, photo and video drives and folders.
• Creates and designs graphics, flyers, pamphlets, and other print media
• Assists in the preparation and dissemination of public safety alerts and emergency information.
• Develops electronic and print media to support recruitment and community outreach.
• Contributes to and makes recommendations for the Public Information content calendar.
• Performs related tasks as required.

• Creates presentations and reports.
• Assists in public relations actions and activities.
• Assists in setup and removal of stage equipment for ceremonies.

• Communications, public relations, and social media principles and best practices
• Print and digital design media
• Graphic design elements and tools (Adobe…