Senior Creative Director, Brand Lab Studio

Purpose Brands is seeking a Senior Creative Director to lead the in-house Brand Lab Studio creative services for a multi-brand portfolio. This role blends creative leadership with studio operations, combining end-to-end delivery ownership with cross-functional partnership to improve creative quality, speed, and commercial effectiveness.

• Set and maintain a high creative standard across Brand Lab Studio output, including brand, campaign, content, design, and production work.
• Lead integrated campaign ideation and new-product go-to-market creative from concept through delivery.
• Provide clear, actionable direction to designers, copywriters, editors, producers, and creative partners, balancing guidance, challenge, and empowerment.
• Own day-to-day studio operations, including intake, briefing, scheduling, prioritization, resource allocation, and delivery.
• Lead project management and implement workflow systems that increase speed, clarity, quality, and accountability.
• Build trusted visibility into utilization, capacity, and throughput so resourcing decisions are evidence-based.
• Manage workload and staffing across the studio, including decisions on in-house production versus external production vendors, freelance creatives, or agency partners.
• Own related scopes, relationships, and budgets, and develop the staffing model needed to serve the portfolio effectively.
• Act as the senior creative voice with brand marketing leaders and the marketing leadership team.
• Help teams write sharper briefs, evaluate work honestly, and choose the most effective creative approach or partner.
• Collaborate with external agencies as a senior peer, offering a clear creative point of view while respecting brand-level ownership and decision rights.
• Develop and execute a practical roadmap for creative tooling, workflow, and AI-assisted production to improve quality, speed, and consistency.
• Strengthen the content supply chain from brief through creation, adaptation, localization, versioning, review, release, and storage, with guardrails for brand integrity, rights, and governance.
• Hire, develop, and retain creative, production, and project management talent.
• Build a studio culture grounded in craft, curiosity, collaboration, and commercial impact.
• Define what good and effective work looks like with media, Research & Insights, and brand marketing leadership, linking delivery metrics with creative effectiveness and business outcomes.

• 15+ years of experience across creative leadership and creative or production services, including meaningful team leadership.
• Experience running an in-house creative organization using a hybrid model that balances internal studio resources, external production partners, freelance capacity, and agency work.
• Proven ownership of workflow design, resource management, capacity planning, production spend, and budget management at scale.
• A strong portfolio and the ability to discuss work outcomes candidly, including personal role, lessons learned, and what could have been improved.
• Current, practical experience using AI-assisted creative tools and building modern creative processes that improve production quality and speed.
• Comfort operating at an executive level, influencing peers who do not report directly to the role, and presenting, defending, and adapting creative work with senior leaders.

• AI-assisted creative tools

• Location: Boca Raton, FL (onsite)
• Schedule: On-site Monday through Thursday
• Remote optional: Fridays
• Role type: This is not a remote position.

Practical detail: Based in Woodbury, MN or Boca Raton, FL, on site Monday through Thursday.

Base salary range: $X–$Y, dependent on experience and location, plus participation in the…