CFO - PE-Backed, Consumer Products

CONFIDENTIAL CFO OPPORTUNITY

Private Equity-Backed Consumer Products Platform

Location: South Florida

Conexus is partnering with a private equity-backed, middle-market consumer products platform to identify a Chief Financial Officer who can serve as a strategic operating partner to the CEO and Board while leading a meaningful finance transformation.

This is a compelling opportunity for a commercially oriented CFO to help professionalize and scale the finance function of a branded, product-based business with strong market presence, multi-channel distribution, and significant value-creation opportunity.

The company operates across the U.S. and Canada, with a portfolio of owned and licensed brands serving consumers, retail partners, distributors, and professional end-users. The business is entering its next chapter of growth and requires a CFO who can bring structure, pace, discipline, and forward-looking financial leadership to the organization.

The CFO will be expected to move the organization from a more traditional, reporting-oriented finance environment to a modern, business-partnering function that helps shape decisions, manage performance, and support a multi-year earnings growth agenda.

This is not a caretaker CFO role. The successful candidate will be a hands‑on, high-accountability finance leader who can challenge assumptions, translate data into action, build operating cadence, and partner credibly with a direct, fast-moving CEO, private equity sponsor, and Board.

The CFO will be responsible for:

• Building a forward-looking finance organization that moves beyond reporting the numbers to actively managing and influencing them
• Installing a disciplined monthly business review cadence with clear metrics, accountability, and actionable insights
• Partnering with the CEO and leadership team on the value‑creation plan
• Embedding finance more deeply across commercial, product, supply chain, operations, HR, and enabling functions
• Strengthening collaboration between accounting and FP&A
• Mentoring, developing, and retaining strong existing finance talent
• Preparing the organization for eventual transaction readiness, including diligence support, sponsor‑grade reporting, and a data-backed performance narrative

The CFO will lead all finance, accounting, FP&A, treasury, tax, reporting, controls, planning, and performance management activities.

Key areas of focus will include:

• Annual planning, budgeting, forecasting, and long‑range planning
• Cash forecasting and working capital management
• Board, sponsor, lender, and executive reporting
• KPI development and dashboarding across revenue, margin, channel, customer, product, inventory, supply chain, and SG&A
• Commercial finance support for pricing, margin improvement, portfolio optimization, and growth initiatives
• Monthly close, audit, compliance, lender reporting, and external advisor management
• Financial controls, systems, process improvement, and data discipline
• M&A, add‑on evaluation, integration, and eventual sale‑process readiness as appropriate

The ideal candidate will bring:

• Proven CFO or senior finance leadership experience in a private equity‑backed, sponsor‑owned, or similarly performance‑driven middle‑market environment
• Experience in consumer products, branded goods, consumer durables, accessories, lifestyle products, retail/wholesale, or another product‑based business model
• Relevant scale experience, ideally within a $200M–$500M+ revenue environment
• Strong FP&A, forecasting, KPI development, business partnering, and operating finance capabilities
• A solid accounting foundation and controls orientation, balanced with commercial and strategic judgment
• Experience building, coaching, and upgrading finance teams
• Exposure to Boards, lenders, private equity sponsors, diligence, exit preparation, and value creation planning
• The ability to operate with urgency, discretion, and resilience in a confidential, high-change environment

Current or prior CFO experience is strongly preferred. A step‑up candidate may be considered only with exceptional readiness, relevant transformation exposure, and a strong fit with the…