Direct-to-Consumer and Optimization Manager

Direct-to-Consumer Growth and Optimization Manager

Job Category
:
Marketing

Requisition Number
: DIREC
006124

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• Posted :
  January 15, 2026
• Full-Time
• Hybrid

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The Manager, Direct-to-Consumer (“DTC”) Growth and Optimization will be responsible for serving as the operational engine of our client acquisition strategy and for identifying, testing, and scaling new revenue-driving channels while optimizing current ones to achieve ambitious Return on Ad Spend (“ROAS”) and Lifetime Value (“LTV”) targets.

• Increase qualified lead volume across digital channels while maintaining or reducing Customer Acquisition Cost (“CAC”)
• Test and scale 2 to 3 new acquisition channels per quarter to drive incremental growth
• Improve funnel conversion rates through continuous A/B and conversion rate optimization (“CRO”) testing
• Maintain strong return on Ad Spend (“ROAS”), improve lifetime values (“LTV”) and ensure accuracy across attribution and performance reporting

• Create end-to-end demand generation and optimize existing channels to drive qualified traffic, conversions and efficient CAC
• Identify, test and scale new marketing channels while improving funnel performance through A/B and CRO testing
• Manage performance analysis and attribution by managing ROAS and LTV, ensuring accurate measurement and reporting and providing actionable insights to optimize marketing results
• Direct external agencies and vendors, ensuring performance, service level agreement (“SLA”) compliance and seamless integration of new marketing technologies to enhance testing and measurement accuracy
• Perform other reasonable duties as required to assist the department and the company in achieving its goals and objectives

• Minimum eight (8) to ten (10) years of experience managing high-volume digital acquisition campaigns, with a focus on DTC/e-commerce growth
• Proven success scaling multiple digital channels and improving ROAS and LTV
• Expert in digital media platforms (Meta Ads Manager, Google Ads), analytics and full-funnel attribution
• Experienced in launching new acquisition channels and managing A/B testing roadmaps
• Demonstrated blend of analytical rigor, creative testing expertise and mastery of the full digital marketing ecosystem

• Strong analytical skills and translating data
• Analytical thinker with the ability to interpret metrics and performance data
• Ability to provide actionable insights and recommendations to senior leadership
• Adaptability to shifting priorities and fast-paced timelines
• Results-oriented with integrity and accountability
• Proficiency with Microsoft Office Suite (or equivalent tools)

• Transforming the lives of thousands of men, women, and children
• Vibrant culture where every team member is valued and empowered to thrive
• Paid vacation days, holiday days, and personal days
• Comprehensive health benefits (medical, dental, life insurance, and more)
• 401(k) plan with a company match to prepare for retirement
• Corporate marketing to support you with leads and sales
• Tuition reimbursement
• Company-paid training
• Hybrid work schedule

Equal Opportunity Employer

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