Digital Marketing Manager

Digital Marketing Manager

Polen Capital, a global investment management firm advising approximately $42 billion in assets as of January 2026, provides high value-added active strategies to a wide range of institutional and individual clients around the world. Since 1989, the Firm has been committed to attracting, developing, and retaining exceptional professionals who are aligned with our goal of preserving and growing our clients’ assets to protect their present and enable their future.

Polen Capital has four autonomous investment teams that currently oversee global equities and credit – the Large Company Growth Team;
Small Company Growth Team;
Emerging Markets Growth Team; and Leveraged Credit Team – with offices in Boca Raton, Boston, London, Hong Kong and Abu Dhabi.

Polen Capital has been recognized by Pensions & Investments as one of the industry's "Best Places to Work" in each of the past ten years.

• Polen Capital is guided by three Core Values geared toward honoring our commitment to our clients and creating a positive culture and a cordial and productive professional environment: “Do the right thing,” “Do more than expected,” and “Respect the individual.”
• Mastery, autonomy, and purpose are key drivers for our people and behaviors.
• Polen Capital embraces a growth mindset, strives for continuous learning, communicates via radical candor, and is a Results-Only Work Environment
• Diversity of thought, unique perspectives and inclusiveness are core beliefs at Polen Capital; we view a diverse workforce as essential in fostering a culture of empathy and open-minded collaboration.

The Digital Marketing Manager owns Polen Capital's digital channel execution including website management, email campaigns, and digital analytics. This role executes marketing strategy through Polen’s web platforms, optimizes campaigns through testing, and builds scalable processes that drive engagement and lead generation. The position activates campaigns across digital touchpoints while maintaining data quality, process consistency, and measurable performance.

• Own website content publishing, updates, and user experience
• Coordinate with digital agency on complex website builds and technical projects
• Create landing pages and campaign microsites
• Monitor website analytics and performance

• Build and deploy digital campaign components (email, web, landing pages) utilizing Hub Spot with segmentation and personalization
• Manage email lists, segmentation, and audience targeting
• Execute A/B testing and multivariate testing across email subject lines, content, CTAs, send times, and audience segments
• Test landing page layouts, forms, and conversion elements to optimize performance
• Monitor campaign performance and use data insights to continuously improve results

• Optimize marketing automation platform (Hub Spot) and build scalable workflows
• Support lead scoring implementation based on strategic direction
• Maintain data quality and hygiene across marketing systems
• Identify and implement technical solutions to improve campaign efficiency

• Build and manage analytics dashboards to track campaign and website performance
• Document campaign workflows and testing frameworks for repeatability
• Provide performance insights and optimization recommendations to inform strategy
• Track ROI and conversion metrics across digital channels

• Bachelor’s degree in Marketing, Business, Communications or relevant area
• 5+ years of broad marketing experience and digital marketing expertise. Prior experience in financial services and/or investment management strongly preferred
• Experience with marketing automation tools (email, CRM, analytics, workflows), Google Analytics and other web analytics platforms
• Ability to tell a meaningful story rooted in data-based insights

• Purpose-Driven: Starts with Why – in service of our communities, our clients, and each other
• Accountable: Operates with autonomy and drives towards results
• Emotionally Intelligent: Demonstrates self-awareness and interpersonal skills
• Grit: Persists in the face of adversity
• Lifelo…