Marketing OperationsManagerSenior; HubSpot

Cross Country is looking for top talent to join our team! We are a market-leading, tech-enabled workforce solutions and advisory firm with more than four decades of experience helping organizations solve complex labor and operational challenges. Recognized as a Top Place to Work by U.S. News & World Report and a Most Loved Workplace by Newsweek, Cross Country is committed to quality and excellence in everything we deliver.

We were also the first public company to earn The Joint Commission Gold Seal of Approval for Health Care Staffing Services Certification with Distinction - a standard we continue to uphold today.

The Senior Manager, Marketing Operations (Hub Spot Automation) is responsible for evolving and maintaining Hub Spot as a clean, reliable, and revenue-driving system of record across both B2B and B2C marketing and sales. The Senior Manager owns Hub Spot governance, architecture, and roadmap execution, advising stakeholders on best practices, integration strategy, and emerging capabilities-including AI-to strengthen candidate and customer relationships, drive high-performing sales and marketing funnels, improve lead quality, and increase operational efficiency.

• Own the overall health, structure, and governance of Hub Spot across Marketing, Sales, Service, and Operations Hubs (and CMS as applicable).
• Establish and enforce CRM standards, data models, lifecycle stages, lead and candidate statuses, documentation, and best practices.
• Ensure Hub Spot configuration supports scalable B2B and B2C funnels, lifecycle tracking, attribution, and revenue objectives.
• Function as the internal authority on Hub Spot capabilities, limitations, and best practices.

• Design, document, and continuously optimize end-to-end B2B customer and B2C candidate journeys, from acquisition through nurture, engagement, conversion, and re-engagement.
• Support B2B demand generation and account-based marketing (ABM) initiatives, including lead scoring, lifecycle progression, pipeline alignment, and sales handoffs.
• Enable high-volume B2C candidate acquisition and nurturing through advanced segmentation, personalization, email, and SMS workflows.
• Partner with Business Marketing Directors to plan, execute, monitor, and optimize multi-channel campaigns.

• Build and maintain advanced workflows, automation, lead scoring models, and segmentation strategies.
• Ensure accurate multi-touch attribution, funnel reporting, and ROI measurement across B2B and B2C campaigns.
• Develop dashboards and reporting that provide actionable insights into acquisition, engagement, conversion, and revenue impact.

• Serve as the primary liaison between Marketing, Sales, IT, Hub Spot, and external development partners.
• Lead integration strategy and execution between Hub Spot, ATS platforms, candidate databases, and enterprise systems.
• Leverage Operations Hub tools and automation to ensure reliable data flow, deduplication, and scalable architecture.

• Stay current on Hub Spot product updates, roadmap enhancements, and emerging technologies.
• Evaluate, pilot, and implement new Hub Spot features, AI tools, and automation to improve personalization, responsiveness, and insights.
• Recommend AI-driven strategies for segmentation, journey optimization, and performance analysis.

• Bachelor's degree required. Masters degree, preferred.
• 5+ years of deep, hands‑on Hub Spot experience with demonstrated platform ownership, required.
• Strong expertise in CRM architecture, data governance, lifecycle management, automation, and integrations.
• Proven experience supporting both B2B and B2C marketing strategies within a single Hub Spot instance.
• Ability to operate as a strategic advisor and hands‑on executor.

• Experience integrating Hub Spot with ATS platforms and enterprise data systems.
• Familiarity with healthcare staffing, candidate engagement metrics, and compliance considerations.
• Experience implementing advanced automation, attribution models, or AI-driven features within Hub Spot.
• Hub Spot certifications strongly preferred.

Company equipment(laptop, monitor, keyboard, mouse headset) will be provided directly to you for use during employment.

Cross Country offers a competitive compensation, benefits, and wellness program, including Medical Insurance, Dental Insurance, Vision Insurance, Life Insurance, Disability Insurance, Voluntary Insurance, 401(k) plan, Tuition Assistance, and Pet Insurance. The company offers a variety of Wellness options through Burnalong, which offers a robust online platform of classes and programs as well as local gym access.

Cross Country is an Equal Opportunity Employer (EOE) - Veteran/Disability

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