Director, Measurement Strategy

Brainlabs is the media agency built to answer one question: what’s actually driving profit? Founded in 2012 by Daniel Gilbert, we were built by engineers before we were a media agency. Today, 1,000+ Brainlabbers across five continents use our proprietary agents, built on 32 media tools and over 2,500 logged experiments, to help brands connect every channel they plan and buy to one thing: the bottom line.

Role type:
Full-time
Team:
Strategy & Planning
Reporting to:
Managing Director, Data

Location:

New York City, New York | Dallas, Texas | Boca Raton, Florida | San Francisco, California | Los Angeles, California
Work Authorization:
Must be legally entitled to work in the United States

As a Director, Measurement Strategy at Brainlabs, you will define the strategic direction for data analytics and strategy across a portfolio of clients while driving commercial growth and team development. You’ll own senior client relationships, lead the evolution of our measurement and analytics capabilities, and ensure excellence in delivery. This is a leadership role that requires equal parts strategic vision, technical depth, and people leadership—you’ll set the standards for how we deliver world‑class data solutions while building and developing a high‑performing team.

• Define and own the multi‑year data analytics and strategy roadmap, ensuring alignment with commercial outcomes and client needs
• Own senior client relationships for your portfolio, acting as the primary strategic advisor and being accountable for satisfaction, retention, and growth
• Lead key strategic client meetings including QBRs, present executive‑ready narratives linking analytics work to business outcomes, and expertly navigate client conversations
• Design and own comprehensive cross‑channel measurement plans and attribution frameworks that directly link to ROI
• Act as the strategic owner of major analytical projects (e.g., MMM, attribution, advanced analytics), ensuring insights solve core business problems
• Drive revenue growth by proactively identifying and converting new opportunities; own revenue targets for your client portfolio
• Lead scoping of large, complex projects; write proposals, negotiate commercials, and own large client pitches
• Design and launch new, scalable data service offerings, creating go‑to‑market plans and training materials
• Line‑manage and develop data strategists and analysts; set goals, deliver performance reviews, and drive team succession planning
• Establish and audit adoption of analytics standards, dashboard best practices, and quality controls across the practice
• Sponsor accelerators, templates, and innovations
• Publish thought leadership through POVs, case studies, and speaking engagements to elevate the practice brand

• Has 8‑12+ years of experience in data analytics, data strategy, management consulting, or analytics leadership roles
• Has proven experience owning P&L, client portfolios, or practice/team leadership in an agency, consultancy, or similar environment
• Possesses deep expertise across the analytics and measurement landscape, including advanced analytics, attribution, MMM, experimentation, and data platforms
• Has strong commercial acumen with experience in pre‑sales, scoping, pricing, and business development
• Can confidently discuss clients' business models, competitive landscape, and financial performance as a strategic partner
• Has experience managing, coaching, and developing teams; building capability and driving engagement
• Is a confident executive presence who can influence C‑level stakeholders and navigate complex organizational dynamics
• Stays current on industry trends in analytics, measurement, AI/ML, and martech/adtech ecosystems
• Is a strategic thinker who can balance big‑picture vision with tactical execution and quality control

• You consistently achieve or exceed revenue and retention targets for your client portfolio
• Clients view you as an indispensable strategic partner; you receive outstanding client testimonials
• Your team achieves high client satisfaction
• You successfully develop and promote team members; your…