Analytics Tagging Manager; Google Tag Manager

Position: Analytics Tagging Manager (Google Tag Manager)
Category:

Job Schedule:

Full time

Posted Date: T19:50:17+00:00

Job Shift:

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Summary:

ADT is seeking a highly skilled and experienced Google Tag Manager (GTM) specialist with deep expertise in server-side tagging to own, manage, and continuously optimize our web and marketing tagging ecosystem. This role will be responsible for ensuring accurate, scalable, and privacy-compliant data collection across ADT's digital properties, with a strong focus on Google Tag Manager (GTM) and Google Analytics 4 (GA4).

The ideal candidate is highly technical, detail-oriented, and comfortable working across Marketing, Analytics, Engineering, and Privacy teams. You will play a critical role in transitioning to and maintaining server-side tracking architectures, improving data quality, site performance, and governance while enabling actionable insights for the business.

Duties and Responsibilities:

* Own the design, implementation, and ongoing management of GTM containers across ADT web properties and applications.

* Partner with Analytics and Development teams to define and maintain recommended data layer and site code structures that support scalable, dynamic tracking.

* Implement and manage tracking tags, including GA4, Floodlight, marketing and advertising platforms, and server-side integrations.

* Create, manage, and maintain GTM triggers, variables, and tag configurations following established standards.

* Ensure accurate tag deployment using GTM preview, debug, and validation tools. Troubleshoot and resolve tracking issues related to GTM, GA4, and downstream reporting.

* Validate tagging implementations using tools such as Google Tag Assistant and GA4 Debug View.

* Identify potential tagging conflicts or data integrity risks prior to release and recommend effective solutions.

* Lead GTM cleanup initiatives, including tag deprecation, restructuring, and performance improvements.

* Optimize tagging strategies to minimize page load impact and support site performance goals.

* Support consent management implementations (e.g., Trust Arc). Partner with legal, privacy, and analytics teams to ensure compliance with applicable privacy regulations while protecting attribution accuracy.

* Create and maintain solution design documentation outlining GTM architecture, naming conventions, and governance.

Skills and

Competencies:

* 3+ years of hands-on experience managing Google Tag Manager in a production environment.

* Deep knowledge of GTM architecture, features, and best practices.

* Strong understanding of data layer concepts and implementation.

* Extensive experience with GA4 and modern analytics frameworks.

* Proven hands-on experience implementing and maintaining server-side GTM and conversions APIs.

* Proficiency in JavaScript and HTML.

Minimum Qualifications:

Bachelor's degree in Computer Science, Marketing, Software Engineering, or a related field; or equivalent practical experience.

Preferred Qualifications:

* Strong analytical, problem-solving, and troubleshooting skills.

* Excellent communication and documentation skills.

* Ability to work independently while collaborating effectively across teams.

* Experience supporting eCommerce implementations and KPIs.

* Familiarity with custom scripts and integrations.

* Knowledge of SQL or other data querying languages.

* Front-end and/or back-end development experience.

Location:

Our office follows a 4 days onsite and 1 day remote schedule.

Travel:

* No travel required