Web Author Specialist

Summary

The Web Author is responsible for authoring, publishing, and maintaining content experiences across .com and eCommerce platforms, ensuring accuracy, consistency, and speed to market. This role operates at the intersection of business requirements and technical execution, translating approved content into high‑quality digital experiences using enterprise CMS and headless CMS workflows.

The ideal candidate is deeply familiar with content workflows, component‑based authoring, and enterprise publishing standards, and is comfortable partnering closely with teams to ensure content is delivered accurately and efficiently.

• Author, update, and publish content across .com and eCommerce experiences using enterprise and headless CMS platforms
• Assemble pages using reusable components, templates, and content models
• Ensure content is accurate, on‑brand, and compliant with business and regulatory requirements
• Support promotions, launches, experiments, and seasonal updates

• Execute content changes through established review, approval, and release workflows
• Collaborate with business stakeholders to manage content requests and timelines
• Maintain content hygiene, versioning, and archival standards
• Identify opportunities to improve authoring efficiency and workflow clarity

• Partner closely with development teams to understand component behavior, templates, and release processes
• Work with UX and design to ensure authored content aligns to approved layouts and design intent
• Coordinate with SEO and analytics partners to support discoverability and performance goals

• Validate content prior to release, including layout, links, metadata, and component rendering
• Support A/B tests and personalization by authoring and managing content variants
• Follow established governance, accessibility, and compliance standards

• Hands‑on experience with enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, Contentful, Sanity, Optimizely, etc.)
• Familiarity with headless CMS concepts, structured content, and component‑based authoring
• Experience working within defined workflows, including approvals and release schedules
• Strong attention to detail and comfort managing high‑volume content updates
• Ability to collaborate effectively with both business and technical teams

• 3+ years of experience authoring or publishing content on enterprise‑scale websites

• Experience supporting eCommerce or lead‑generation websites
• Familiarity with basic HTML concepts and how content renders on the front‑end
• Experience working alongside agile development teams
• Understanding of SEO fundamentals as they relate to content authoring
• Exposure to personalization, experimentation, or feature flagging tools

Our office follows a 4 days onsite and 1 day remote schedule.

• Occasionally, less than 25%

Los Angeles Applicants:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Philadelphia Applicants:
Background checks will be conducted during the employment process. Any information will be reviewed through an individualized assessment in accordance with the Philadelphia Fair Criminal Record Screening Standards Ordinance.

ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. Visit us at  to learn more.