Analytics Tagging Manager; Google Tag Manager

Summary

ADT is seeking a highly skilled and experienced Google Tag Manager (GTM) specialist with deep expertise in server-side tagging to own, manage, and continuously optimize our web and marketing tagging ecosystem. This role will be responsible for ensuring accurate, scalable, and privacy-compliant data collection across ADT’s digital properties, with a strong focus on Google Tag Manager (GTM) and Google Analytics 4 (GA4).

The ideal candidate is highly technical, detail-oriented, and comfortable working across Marketing, Analytics, Engineering, and Privacy teams. You will play a critical role in transitioning to and maintaining server-side tracking architectures, improving data quality, site performance, and governance while enabling actionable insights for the business.

• Own the design, implementation, and ongoing management of GTM containers across ADT web properties and applications.
• Partner with Analytics and Development teams to define and maintain recommended data layer and site code structures that support scalable, dynamic tracking.
• Implement and manage tracking tags, including GA4, Floodlight, marketing and advertising platforms, and server-side integrations.
• Create, manage, and maintain GTM triggers, variables, and tag configurations following established standards.
• Ensure accurate tag deployment using GTM preview, debug, and validation tools. Troubleshoot and resolve tracking issues related to GTM, GA4, and downstream reporting.
• Validate tagging implementations using tools such as Google Tag Assistant and GA4 Debug View.
• Identify potential tagging conflicts or data integrity risks prior to release and recommend effective solutions.
• Lead GTM cleanup initiatives, including tag deprecation, restructuring, and performance improvements.
• Optimize tagging strategies to minimize page load impact and support site performance goals.
• Support consent management implementations (e.g., Trust Arc). Partner with legal, privacy, and analytics teams to ensure compliance with applicable privacy regulations while protecting attribution accuracy.
• Create and maintain solution design documentation outlining GTM architecture, naming conventions, and governance.

• 3+ years of hands-on experience managing Google Tag Manager in a production environment.
• Deep knowledge of GTM architecture, features, and best practices.
• Strong understanding of data layer concepts and implementation.
• Extensive experience with GA4 and modern analytics frameworks.
• Proven hands-on experience implementing and maintaining server-side GTM and conversions APIs.
• Proficiency in JavaScript and HTML.

Bachelor's degree in Computer Science, Marketing, Software Engineering, or a related field; or equivalent practical experience.

• Strong analytical, problem-solving, and troubleshooting skills.
• Excellent communication and documentation skills.
• Ability to work independently while collaborating effectively across teams.
• Experience supporting eCommerce implementations and KPIs.
• Familiarity with custom scripts and integrations.
• Knowledge of SQL or other data querying languages.
• Front-end and/or back-end development experience.

Our office follows a 4 days onsite and 1 day remote schedule.

• No travel required

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Background checks will be conducted during the employment process. Any information will be reviewed through an individualized assessment in accordance with the Philadelphia Fair Criminal Record Screening Standards Ordinance.

ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. Visit us at  to learn more.